Action Buttons Research Articles

Design Strategies to Minimize Mobile Usability Issues in Navigation Design Patterns

Recent development in mobile technology has significantly improved the quality of life. Everyday life is increasingly becoming dependent on mobile devices as mobile applications are targeting the needs of the end users. However, many end users struggle with navigating mobile applications, leading to frustration, especially with sophisticated and unfamiliar interfaces. This study focuses on addressing specific usability issues in mobile applications by investigating the impact of introducing a floating action button (FAB) and icons with names at the bottom in popular applications such as YouTube, Plex, and IMDb. The current research includes three studies: Study-1 explores the navigation issues that users face; Study-2 measures the experiences of the users with improved navigation designs; and Study-3 compares the results of Study-1 and Study-2 to evaluate user experience with both existing and improved navigation designs. A total of 147 participants participated and the systems usability scale was used to evaluate the navigation design. The experiments indicated that the existing design patterns are complex and difficult to understand leading to user frustration compared to newly designed and improved navigation designed patterns. Moreover, the proposed newly designed navigation patterns improved the effectiveness, learnability, and usability. Consequently, the results highlight the imperativeness of effective navigation design in improving user satisfaction and lowering frustration with mobile applications.

Tobacco Free Advent Calendar: Evaluating innovative strategies in Public Health digital campaigns

Abstract Introduction Two editions, 2022 and 2023, of the Tobacco Free Advent Calendar (TFAC) built a large network of Organizations, Universities, Institutions, individual experts and medical students across Europe, coordinated by ENSPNext (European Network for Smoking and Tobacco Prevention Youth Group), to advocate for Youth and for Public Health. This study has 2 objectives: 1. Monitor the performance of TFAC 2023 vs TFAC 2022 for 31 days 2. Evaluate improvements in reach and engagement made for TFAC 2023. Methods For 24 days, TFAC 2023 featured thematic messages, embedded fact sheets, quizzes, videos and call-to-action buttons. New content was accessible daily starting on the first day of advent, ending on Christmas. TFAC was available in English and Armenian. AI was used to assist for various tasks and challenges during development and research. Comparative and Time Series Analysis were conducted in Excel and IBM SPSS26. Results TFAC 2023 was accessed 3764 times (8.8% increase), the doors were opened 1506 times (3.9% decrease), Call to action buttons were clicked 261 times (169% increase). For english version a strong variation in reach was observed, but not in engagement which remained relatively constant. In Armenian version both reach and engagement varied in 2023 vs 2022. A seasonal component was identified for both versions, particularly an increase at weekends and a decrease on weekdays. Similar to 2022, the reach and engagement were higher at the start and lower as time passed, although in 2023 the reach and engagement remained higher and more constant over time. Completion rates of interactive materials ranged between 21.4% to 100% in the English version and from 7.1% to 100% in the Armenian version. No interactive material remained unanswered. Conclusions Decrease of translations didn’t lower the reach and engagement of TFAC. Engagement with TFAC 2023 was higher, possibly due to the implication of students organizations and collaboration with influencers. Key messages • Targeted dissemination increased the reach and engagement of TFAC 2023 versus TFAC 2022. • Members of the target group should be recruited for being members in the projects affecting them to increase engagement and impact of the campaign.

Scroll, Stop, Shop: Decoding impulsive buying in social commerce

Technological advancements within social commerce platforms, such as “action buttons” on Facebook or Instagram (e.g., the “Shop” button), have simplified how customers interact with brands, leading to greater impulse buying opportunities. Using a mixed methodology in two studies involving Instagram users in the United States (US), this research conceptualizes (Study 1) and operationalizes (Study 2) a higher-order model of consumer motivation for social commerce engagement as a hierarchical construct that drives the urge to impulse buy. Further, consumer–brand identification and perceived social risk of commenting are included in the proposed framework. Results show consumer motives of brand intimacy, shopping planning, entertainment, channel advantage, remuneration, and escapism influence impulse buying. Findings further identify consumer–brand identification as a mediating mechanism between consumer motivation and the urge for impulse buying, which also neutralizes the negative moderating effect of the perceived social risk of commenting on social platforms. This study contributes to motivation and impulse buying theory as well as social commerce practice. The findings inform content marketing activities seeking to heighten customers’ urge for impulse buying and mitigate contingency variables. This study also acknowledges related ethical considerations, including the need for brands to understand the urge to impulse buying behaviors to ensure responsible marketing practices that align with principles of consumer well-being.

Unplanned Visitors: Queering the Ethics and Aesthetics of Domestic Space. Olivier Vallerand. Montreal, Quebec, and Kingston, Ontario: McGill-Queen's University Press, 2020 (ISBN: 978-0-2280-0185-0)

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ASS volume 57 issue 4 Cover and Back matter

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A NOVEL SNP HERITABILITY MODEL FOR HERITABILITY ANALYSES AND GENOMIC PREDICTION

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ASS volume 57 issue 4 Cover and Front matter

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Berihun Adugna Gebeye. A Theory of African Constitutionalism. Oxford: Oxford University Press, 2021. ix + 243 pp. Table of cases. Table of legislation. Index. $99.00. Hardcover. ISBN: 9780192893925.

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PRICING AND HEDGING OF VIX DERIVATIVES IN MODIFIED STOCHASTIC MODELS

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EXPLICIT ESTIMATES FOR THE DISTRIBUTION OF PRIMES

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Examining the role of driven-game shooting as a psycho-social resource for older adults in rural areas: a mixed-methods study – CORRIGENDUM

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Global Plastic Pollution and Informal Waste Pickers

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JSP volume 52 issue 3 Cover and Front matter

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JSP volume 52 issue 3 Cover and Back matter

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Smooth numbers with few nonzero binary digits

AbstractWe use bounds of character sums and some combinatorial arguments to show the abundance of very smooth numbers which also have very few nonzero binary digits.

The Russian Minorities in the Former Soviet Republics: Secession, Integration, and the Homeland, by Anna Batta, Routledge, 2022, 234 pp., $128 (hardback), ISBN 9781032070957. – CORRIGENDUM

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Imperial power, anti-imperial resistance, and the shaping of international hierarchies: Lessons from 1930s Persia – ERRATUM

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JPS volume 53 issue 3 Cover and Back matter

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JPS volume 53 issue 3 Cover and Front matter

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PAN volume 31 issue 3 Cover and Front matter

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