Despite the planned installation and operations of the traditional IEEE 802.11 networks, they still experience degraded performance due to the number of inefficiencies. One of the main reasons is the received signal strength indicator (RSSI) association problem, in which the user remains connected to the access point (AP) unless the RSSI becomes too weak. In this paper, we propose a multi-criterion association (WiMA) scheme based on software defined networking (SDN) in Wi-Fi networks. An association solution based on multi-criterion such as AP load, RSSI, and channel occupancy is proposed to satisfy the quality of service (QoS). SDN having an overall view of the network takes the association and reassociation decisions making the handoffs smooth in throughput performance. To implement WiMA extensive simulations runs are carried out on Mininet-NS3-Wi-Fi network simulator. The performance evaluation shows that the WiMA significantly reduces the average number of retransmissions by 5%–30% and enhances the throughput by 20%–50%, hence maintaining user fairness and accommodating more wireless devices and traffic load in the network, when compared to traditional client-driven (CD) approach and state of the art Wi-Balance approach.