Acceptance Of Websites Research Articles

Virtual Cloud Computing Lab: A Way for MSMEs in Increasing Firm Performance

This research aims to develop a business diversification strategy through a virtual cloud computing lab to reduce the risk of bankruptcy of SMEs. The method used in this research is mixed research in collaboration with quantitative and qualitative approaches to develop products and find out how much people accept the products developed. To see the acceptance of the developed website, the researcher used the technology acceptance model (TAM model). After forming a good model, a partial test (t-test) is carried out for decision-making. Based on the findings of data analysis, it was found that existing micro, small, and medium enterprises (MSMEs) lacked information and media to assist them in diversifying their business. Based on these needs, a website for MSMEs has been developed that has been validated and obtained results in the "good" category. Researchers conducted tests for the acceptance of websites developed with structural perceived usefulness, perceived ease of use, intention to use, and actual use with results showing the "good" category. From these results, it can be concluded that the website developed has a good reception in supporting MSMEs to reduce the risk of bankruptcy.

Analisis Penerimaan Website Kelurahan Rejasari Menggunakan Metode Technology Acceptance Model (TAM)

Rejasari Village is one of the villages in the West Purwokerto sub-district. There are 2 types of services in the village, namely online and offline. The application of the website in Rejasari Village has not been going well because the services contained on the website are not managed. The information contained on the website is not updated because the operator who manages the kelurahan website has limited time between jobs in the kelurahan. This requires an in-depth study of the acceptance of websites in Rejasari Village. Therefore, the factors that influence the acceptance of the Desa Rejasari website were investigated using the Technology Acceptance Models (TAM) method. The elements selected for the website acceptance analysis were perceived usability, perceived ease of use, intended use, and actual system usage elements. The results of this study are the factors that affect the acceptance of the website. The purpose of this study was to determine user acceptance of the Rejasari Village website. This supervision is carried out because user acceptance is one of the main factors affecting the implementation of a website. The sample used in this research is the community and village officials in the Rejasari village who know the Rejasari village website. This study used 49 respondents as the sample for this study. The results of this study indicate that the acceptance of the website in Rejasari Village must be considered is the factor of using the Rejasari Village website system.

Aggregated model of ttf with utaut2 in an employment website context

This study applied partial least squares (PLS) path modeling for quantifying and identifying the determinants of job seekers' acceptance and use of employment websites (EWs) by using an aggregate model that applied task-technology fit (TTF), consumer acceptance and use of information technology (UTAUT2). We propose that the most crucial constructs explaining EW adoption are habit, behavioral intention, performance expectancy, and facilitating conditions. This study verified that a job seeker's habits were a major predictor of intention and usage of EWs involving web-based technology and occasional usage. Thus, when job seekers perceive that their task is to fit the technology, they recognize the value of using the technology and use it habitually.

Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model

This study aims to predict Generation Y customers’ acceptance of user-generated content (UGC) websites by integrating an extended technology acceptance model (TAM), trustworthiness of online reviews, and cultural consensus and cultural consonance theory. To collect data, a free listing method was first used to recognize our ad hoc domain, i.e., the factors that determine the trustworthiness of online hotel reviews among Generation Y in South Korea, from an emic perspective. Based on the free listing results from 39 individuals, an online survey was conducted with 273 samples using a self-administered questionnaire. Cultural consensus analysis was conducted to determine whether there is a shared cultural model in trustworthiness factors among participants, and cultural consonance values were calculated. Then, a structural equation modeling technique was used to estimate how the proposed model explains the collected data. Results indicate that an agreed-upon cultural model of trustworthiness of online hotel reviews exists among sample members. Cultural consonance of trustworthiness was found to constitute a significant antecedent of perceived ease of use and attitude towards websites in the extended TAM model. This study can contribute to predict Generation Y customers’ acceptance of UGC websites and offer meaningful implications for sustainable tourism management, particularly when cultural variables are considered.

Persuasive Technology and Users Acceptance of E-commerce

Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.

The quality and acceptance of websites: an empirical investigation in the context of higher education

The aim of this study is to explain the main factors affecting behavioural intentions of students to regularly use university websites in the future. Universities are investing millions of dollars in developing high quality websites as they believe that this course of action can provide them with significant strategic benefits. Notwithstanding, little is known about what attracts students to regularly use university websites and our understanding in this context is by no means complete. Aiming to advance our knowledge in this domain, this study utilises a novel model that is developed on the basis of three well-established theories in the field of information systems: technology acceptance model, the motivational model, and Delone and Mclean information systems success model. In total, 311 survey questionnaires suitable for data analysis were collected from undergraduate students with majors in IS/IT related disciplines at a large university in Jordan and were then analysed using PLS-SEM. The results indicate that information quality is the main predictor of perceived usefulness, whereas system quality is the main predictor of perceived ease of use and perceived enjoyment. Furthermore, although behavioural beliefs were all found to determine behavioural intentions, perceived usefulness exerts the strongest effect.

An analytic hierarchy process model for evaluating and comparing website usability

User acceptance of websites is a critical success factor for e-commerce firms. Usability has long been recognised as a major factor in the acceptance of websites but has been problematic in terms of formal analysis. This paper presents a usability analysis model based on the Microsoft usability guidelines MUG. The model employs the analytic hierarchy process AHP, a decision-making methodology that allows importance ranking to be determined and alternatives compared based on a set of multi-level criteria. AHP decomposes complex decisions into a hierarchy consisting of increasingly more detailed but easily comprehended sub-problems. The MUG provides a conceptualisation of usability based on five high-level criteria that are then broken down into 14 sub-criteria. It is proposed that the MUG naturally presents a hierarchy for system evaluation that can be structured and analysed using the AHP. This paper presents a model and demonstrates its use by comparing three financial information portals.

Factors that affect visually impaired users' acceptance of audio and music websites

The number of users with visual impairments is on the rise. Companies have an opportunity to increase their reach and revenue by ensuring their websites are accessible to these users. Developing websites around the needs of those with visual impairments is especially critical as the affluent Baby Boomer generation ages and is faced with a multitude of vision problems. Despite this fast growing, web-reliant population, little work has been done to develop a behavioral model that addresses its needs. Grounded in accessibility and acceptance theories, this research proposes a model that predicts Web usage behavior of blind and low-vision users. Our results show that one of the most widely used acceptance models does not predict the adoption behavior of visually impaired users as effectively as a modified model that includes information accessibility. Those with visual impairments decide to revisit a website based, in part, on its accessibility as well as its ease of use and usefulness. These results suggest that traditional acceptance models may predict the behavior of users with visual impairments better when reliability and convenience of access to Information are also considered.

Determinants of Indian customers' preference for online travel services

India as a developing nation has seen drastic changes in terms of the consumption patterns and usage of technology. The travel sector has witnessed a transition from traditional brick and mortar channels to virtual channels of distribution. Known as 'infomediaries' the websites that provide travel information have an increasing impact on the travel related decision making. The acceptance of these websites is increasing because of the content relevancy, easy accessibility, ease of operations, flexibility and variety of travel packages they offer. The research is directed towards discerning the customers' attitude towards online travel firms related to website design, service attributes and trust. The results demonstrate that website attractiveness and services offered by the online travel firms are of vital importance in customers' decision to use online travel services.

The Acceptance of Women-Centric Websites

Cyberspace has shown a growing number of websites that are meant for female visitors. This paper studies the acceptance of the appearance of such gender-specific service based on an extended Technology Acceptance Model (TAM). In other words, this is a study of TAM as affected by women-centric sites. An online questionnaire survey of Internet users who have visited women-centric sites was conducted. Six factors were extracted from the design features of women-centric websites, forming 3C30 constructs: context, content, community, orderliness, originality, and outreach. It is concluded that context, content, community, and orderliness are the four key factors that affect users' perceptions on the sites. The originality of themes and the outreach of service, however, present no significant benefit to forming positive perceptions. The results further show that TAM and the extended TAM are subject to modification in the women-centric context. Perceived usefulness no longer contributes to the intention to visit. Furthermore, perceived ease of use is less important compared to perceived usefulness and perceived playfulness. This is distinctively so for the male visitors, as the path between perceived ease of use and the attitude toward women-centric sites is statistically insignificant.

An empirical investigation of student acceptance of course websites

The World Wide Web (WWW) is the future in teaching and learning. This paper uses the Technology Acceptance Model (TAM) constructs of usefulness and ease of use to assess university students’ acceptance of course websites as an effective learning tool. A survey instrument was distributed to 450 undergraduate students and a total of 403 usable responses were obtained. Exploratory and confirmatory factor analyses were implemented using structural equation modeling techniques through LISREL version 8.52. A structural equation model was used to fit and validate the Course Website Acceptance Model (CWAM) and the results indicated good fit to the data. Course website usefulness and ease of use proved to be key determinants of the acceptance and usage of course website as an effective and efficient learning technology. The causal relationships between the constructs considered by the CWAM were well supported, accounting for 83% of the total variance in the course website acceptance and usage.

Factors influencing the usage of websites: the case of a generic portal in The Netherlands

In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, “perceived visual attractiveness” of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated.