Two years ago, a coalition of media groups in the South filed suit with the Federal Communication Commission (FCC) charging that since 1969 the National Collegiate Athletic Association (NCAA) and ABC Sports have aired over 200 college NCAA games while airing only 4 regular season games involving Black colleges. The petition states that the silence of ABC and the local affiliates on Black college football indicates an assumption that the quality, quantity, strength, calibre, and the manner in which Black colleges play their brand of football is inferior, irrelevant, and is of poor when compared with white college football. Since that time, the FCC has denied the petition and, in effect, ruled that the charges of benign neglect were not sufficiently justified. The purpose of the present paper is to examine empirically the assumption that Black colleges play an inferior brand of football. Assuming that the quality of a team might just as well be assessed through its productivity as well as through its operation, we shall compare selected representative Black and white universities' football programs in terms of the number of former players who have achieved professional status and also in terms of their alumni's relative accomplishments at that level.