ABSTRACT The lack of clear explanations about the impact of institutional pressures on adopting Circular Economy (CE) practices in regions is justified by the early stage of CE development. The conditions of CE implementation need to be explored to better understand the drivers of successful transformation. We employed a neo-institutional approach, which encompasses institutional isomorphism and regional absorptive capacity, to elucidate factors determining the extent of CE implementation at the regional level. We hypothesize that normative pressure leads to a more advanced adoption of new policy concepts. As a research method, we used content analysis and coding derived from institutional isomorphism and absorptive capacity, applied to all regional strategies in Poland between 2020 and 2021. The novelty of this study resides in its contribution to elucidating the regional implementation of CE concepts and discerning patterns of institutional adaptation. The study demonstrates that establishing a normative environment should precede the anticipation of adopting novel policy ideas.
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