Customer satisfaction represents the foremost determinant in fulfilling the requirements of consumers, with factors conducive to achieving consumer contentment encompassing service quality and pricing. Certainly, the hotel sector has emerged as a worldwide phenomenon, featuring a diverse array of customers and providers spanning the globe. els and related services have become an integral part of many people's lifestyles. Delivering top-notch services is crucial for attracting and retaining customers, while ensuring fairness in pricing enhances this appeal. Therefore, the current study aims to examine the influence of service quality and price fairness on the satisfaction of customers. For this quantitative study, data were collected from 92 hotel visitors in the Thamel area. The research design used in the study consists of descriptive, relational and casual research designs. The data were analysed using SPSS along with various tools, such as the mean, median, standard deviation, correlation, regression, etc. The study revealed that both service quality and price fairness positively impact customer satisfaction in this context. This finding underscores the importance for hotels to focus on both delivering excellent service and ensuring fairness in pricing to enhance overall customer satisfaction and, potentially, loyalty.

Social media influencer marketing encompasses the promotion of products or services involving product placement and endorsements from influencers. Influencers use their social media platforms to share videos, content, or images to shape consumers’ perceptions of various offerings. In this regard, this study examines how the trustworthiness and attractiveness of social media influencers influence consumers’ intentions to purchase different brands. The data were collected from 112 respondents residing in Tokha, Kathmandu, using a structured questionnaire distributed through convenient sampling. This research investigates the connection between influencers and consumer purchasing behaviour by employing descriptive, relational, and causal research designs. The results indicate a significant relationship between trustworthiness, attractiveness, and consumer purchasing intentions.

This study investigated how the work environment impacts employee retention at Bhatbhateni supermarket in Kathmandu Valley. The study is guided by a quantitative research approach that involves descriptive, relational, and causal designs. The described data were gathered from 117 samples using a structured questionnaire, and the sampling method used in this study was convenient. The data were analysed using various tools, such as the mean, median, standard deviation, chi-square tests, correlation, and regression analysis. This study established the influence of each factor under working conditions on employee retention. The study revealed a significant positive association between physical, mental, and social work environment and employee retention; that is, high quality working conditions are associated with better retention. In addition, the implications of the study go beyond the specific setting and involve multiple industries and businesses. Creating a comfortable work environment is likely to enhance employees' sense of belonging and well-being, thereby bolstering their commitment to staying with the organization, ultimately fostering higher rates of employee retention, and positively influencing overall organizational performance.

Despite the fact that many women hold leadership positions, there has been limited research on the factors influencing leadership positions among female entrepreneurs. Thus, the purpose of this study is to delve into the numerous factors, namely, gender stereotypes, career growth, and economic constraints that affect leadership positions across family support, among women entrepreneurs residing in Ward 4 of Kathmandu Metropolitan City. The study is guided by a quantitative research approach that involves descriptive, causal, and relational design. The described data were gathered from 102 respondents using a structured questionnaire. The data were analysed using IBM SPSS version 20 with various tools, such as the mean, median, standard deviation, variance, independent sample t-test, correlation, and regression. According to the study, there is a positive relationship between gender stereotypes, career growth, economic constraints, and leadership positions among women entrepreneurs, implying that women who are treated equally by society, who are self determined, and who are focused on achieving higher goals are more likely to achieve a leadership position. Similarly, family support made a significant difference for women who aspire to be leaders. The study revealed that gender stereotypes, career growth, and economic constraints all had a significant and positive impact on women entrepreneurs' leadership positions.

The objective of this empirical study is to investigate how dividends affect stock prices. The antecedent variables are the price-to-earnings ratio, dividend payout ratio, dividend per share, and earnings per share. The consequent variable is the share price of microfinance companies. Profitability (return on equity) acts as a mediator between the antecedent and consequent variables. Microfinance was chosen on the basis of its performance on the Nepal stock exchange, and information was gathered from companies listed in the NEPSE between 2018 and 2022. Purposive or judgmental sampling was utilized to identify the ten microfinance companies that served as study samples. The research employs descriptive statistics, correlation, and regression path analysis models to investigate the mediating role. The findings revealed that the direct and total effects of the dividend payout ratio and earnings per share have insignificant impacts on the share price. Furthermore, the indirect effect of antecedent variables has an insignificant impact on share price through return on equity. Additionally, this study advises investors to use the information not only as a way to profit but also as a tool for assessing companies from an investment standpoint. Moreover, management must determine the dividend payout ratio to enhance shareholder wealth.

The effect of leadership styles on employee engagement is widely recognized as an indispensable factor in organizational success. While previous studies have explored the relationships between leadership styles and employee engagement in different contexts, no research has yet scrutinized how leadership styles influence employee engagement specifically in construction companies within Bhaktapur. Thus, this study investigates the influences of various dimensions of leadership styles, such as transformational, transactional and laissez-faire leadership styles, on employee engagement in construction companies. This study utilized a quantitative research approach to analyse the effect of leadership styles on employee engagement. A combination of research designs, including descriptive, relational and causal research designs, was employed in the study. Relevant information was collected through a questionnaire from 137 samples, and the sampling method used in this study was convenient. The study indicates that an employee’s level of engagement with work is strongly influenced by leadership style. The results of the analysis show that transformational and transactional leadership styles have a positive but insignificant effect on employee engagement. Similarly, the laissez-faire leadership style positively and significantly affects employee engagement.

In today's diverse workplaces, understanding the relationship between workforce diversity and employee performance is crucial. Age diversity and education diversity are taken as independent variables, and employee performance is the dependent variable in this study. This study aims to examine the effects of these independent variables on the employee performance of Bhatbhateni Supermarket located at Thimi, Satdobato, Krishna Galli, and Koteshwor. Grounded in human capital theory, this study employs descriptive, relational, and causal research designs along with correlation and regression, which are used as major statistical tools considering the research objectives. The convenience sampling method was used in this study, where the survey utilized a self administered questionnaire as the data collection tool and collected responses from 146 employees. The findings concluded that there is a positive and significant relationship between age diversity and education diversity on employee performance. The study revealed that when there is a mix of ages and education levels in the workplace, employees tend to perform better. Therefore, this research highlights the important role of these two dimensions of workforce diversity in enhancing employee performance.

Many studies have investigated the relationship between financial literacy and stock market participation. However, there are limited studies regarding the association between students’ financial literacy level and stock market participation in Nepal. So, the study is aimed to discover the relationship between students’ financial literacy level and their stock market participation. The study has explored gender as moderating variable. The independent variable: financial literacy is further classified into basic financial literacy and advance financial literacy, whereas the dependent variable is stock market participation. For data collection, a structured questionnaire was distributed among 144 students, out of which 134 students represent the sample size. Undergraduate students of ward 16 of Kathmandu metropolitan city were the study population, which is 3,040. Thus, the required sample size was only 97 using the Yamane equation. The descriptive and relational research designs were used in the study. The statistical tools used for data analysis were Mann- Whitney U test, and Spearmen rank correlation analysis. The finding concludes that financial literacy level and student’s stock market participation are positively associated with each other. Further, the finding shows that gender has no moderating effect on financial literacy level but has a significant effect on stock market participation level

Previous research papers have established product placement as a practical marketing tool to raise awareness and shift attitudes. However, limited research has contributed to acceptance, perception, and belief of product placement and its effect on brand awareness. Even though the variables of this research have been employed before, product placement was only measured in real-time under the experimental research design, and brand awareness was neglected while measuring user behavior. This research paper has attempted to measure the belief of product placement and brand awareness amongst moviegoers. Due to the restrictions of COVID this research has selected a sample population of Instagram followers of FCube cinema situated in the Chabahil area. Here, product placement belief is an independent variable, and brand awareness is a dependent variable. Data collection was collected from 94 respondents representing the sample size. The research design embraced in the study consists of relational, and causal research designs. The results suggest that various belief segments affects the degree of brand awareness. The discussion concludes with managerial implications providing insights about the interface between the targeted audience’s beliefs regarding the commercialization of the movies and its effect on brand awareness helping brand managers and marketers to understand reliability of product marketing.

The long-lasting and complicated pandemic situation has forced educational institutions to shift online. However, assessing learner satisfaction is extremely important for the effective implementation of online learning. This study examines factors that influence satisfaction regarding online classes during the pandemic period of COVID – 19. For this quantitative study, data were collected from 99 undergraduate engineering students of Tribhuvan University. A standardized structured questionnaire was designed to evaluate student satisfaction covering two significant predictors of students’ satisfaction; Instructor Performance and Interaction, and dissimilated through google forms. The research design embraced in the study consists of descriptive, relational, and casual research designs. And data were analyzed using SPSS using various tools such as mean, median, standard deviation, independent sample t-test, correlation, regression, etc. The findings revealed that instructor performance and interaction have a significant positive relationship and impact students’ satisfaction in an online learning environment. The study further revealed that students are not satisfied with present online learning tools and techniques. Additionally, they recommend using a new learning and problem-solving approach compared to traditional methods to make online learning less complex and more effective.