Student loyalty generally refers to the formed bond between the student and a university. This relationship between a university and its students proves essential in a university’s success in the competitive field of higher education institutions. The aim of this study was to determine the factors affecting students’ loyalty among high school students to pursue their college or higher education in their current universities by utilizing Self-Determination Theory and Extended Theory of Planned Behavior. A total of 1224 high school students voluntarily participated and answered an online questionnaire that consist of 80 questions. Structural Equation Modeling (SEM) showed that competency had the highest direct significant effect on perceived behavioral control which subsequently led to student satisfaction, followed by relatedness and empathy. In addition, student satisfaction had the highest direct effect significant effect on student loyalty, followed by university image and effectiveness. Interestingly, university ranking, programs offered, and kinship patronage also had significant indirect effects on student loyalty. This new framework may be a theoretical foundation for universities to enhance student loyalty and student recruitment. Considering students as customers, the satisfaction of students would result in an increase in the application which would present an increase in population, sales, marketability, and profitability of the university.

The acquisition of financial literacy is crucial in facilitating improved financial decision-making and promoting the long-term financial stability of individuals, families, and the nation as a whole. It is anticipated that increased levels of financial literacy, particularly among younger cohorts, will result in enhanced economic indicators, improved payment records, and more sustainable levels of debt for both people and the nation. The attainment of a high quality of life is of paramount importance for Malaysia's progression towards achieving the status of a developed nation. However, it is worth noting that a significant proportion of Malaysians, specifically one out of every three individuals, perceive their level of financial awareness to be relatively low. Moreover, a significant disparity exists in the level of financial literacy among 15-year-old pupils in OECD and partner countries, such as Malaysia. This study attempts to explore conceptually the relationship between financial literacy and its impacts on financial scams among university students. This study will increase the level of financial literacy among Malaysians before embarking on any financial investments.

In this study eggshells and low density polyethylene plastic (LDPE) wastes were reused to produce tiles. The eggshells were ground in a laboratory scale jar mill into the particle size of fine sand. The optimum grinding parameters were determined to be the setting that produced the highest mass of eggshell powder that was within the desired particle diameter size range of 0.425 mm (No. 40) and 0.075 mm (No. 200). A two to the three factorial design of experiment was used with variables of Time, Speed, and Ball Filling Ratio. The high and low values used in this study were 20 minutes and 10 minutes for the time, 250 rpm and 100 rpm for the speed, and 35% and 20% for the ball filling ratio. There were eight settings made with 3 trials per setting and one validation for the optimal setting produced. The eggshell powder produced by the optimal setting of the jar mill was used to create the LDPE-eggshell tiles. Four tiles were made for the three trials and for the validation part. The tiles were tested for its relative strength using the Compression Testing Machine. The researchers determined that eggshells and LDPE plastics may be formed into tiles and that the strength of the tiles that were produced by these materials exceeded the standard value set for this type of product.

The contemporary business landscape has undergone significant transformations, resulting in a highly competitive atmosphere. The onset of the second wave of digitization and technological innovation occurred in the early 2010s, and the COVID-19 pandemic further amplified its momentum. The second wave pertains to digitalizing the industrial sector, encompassing several aspects such as digital manufacturing, data-driven healthcare, intelligent buildings, and smart cities (World Economic Forum, 2021). Digital marketing has emerged as a highly prevalent marketing strategy organizations employ, mainly through social media platforms and email marketing techniques. Social media and email marketing are potent strategies for cultivating consumer engagement. This engagement plays a crucial role in influencing the frequency of customers' intent to make purchases. Furthermore, these marketing methods are characterized by their user-friendly nature and resilience. Digital marketing technologies provide organizations with a convenient means to effectively promote their products and foster customer relationships at a reduced cost, resulting in heightened sales volume. This study investigates the relationship between digital marketing, consumer engagement, and purchase intention within the Klang Valley region. The primary objective is to optimize the utilization of the study findings by obtaining theoretical validation of the relationship between the variables and selecting the most suitable implications that contribute to identifying the influence of digital marketing on consumer engagement and purchase intention.

The growing demand for Subscription-Video-on-Demand (SVoD) services in the Philippines has intensified the competition between numerous streaming providers. However, limited existing studies have been conducted regarding Filipino consumers of these kinds of services, and it is important for major players in this industry to better understand the key factors that influence customers to continually subscribe to these services. Thus, the purpose of this study is to investigate how online streaming platform attributes can influence consumers’ purchase intention that eventually leads them to resubscribe to SVoD services. This study used the Stimuli-Organism-Response (SOR) approach to understand the consumer behavior of Filipino SVoD users toward these services, and a self-constructed online questionnaire was purposely distributed among 382 SVoD users from Region IV-A/ CALABARZON region to gather insights. In analyzing the data, the descriptive-correlational research design and Spearman rho were used to determine the degree of relationship between the variables. Correspondingly, the results show that the four attributes were found to positively affect purchase intention, with price and content quality being the highest. In addition, several recommendations are highlighted in this study that can be used as a guide to help companies to improve their strategies.

Purpose This paper is part of the ERASMUS+-funded Strengthening University Enterprise Collaboration for Resilient Communities in Asia (SECRA) project. This study aims to map collaborative architecture between partner universities and the public/private sectors to provide a contextualised collaboration framework for disaster resilience (DR) in South-East Asia. Design/methodology/approach Documentary reviews were conducted in partner countries to establish the current context of university enterprise collaborations (UEC) in South-East Asia. A concept-centric approach permitted the synthesis of concepts from each country review, allowing for comparisons between collaborative practices that impact the success of DR collaborations. Findings The review identified that funding, continuity, long-term strategic plans and practical implementation are lacking in partner countries. However, each country demonstrated good practices and identified enablers and barriers that impact DR collaborations. Research limitations/implications The synthesis revealed a lack of a practical understanding of real-world barriers. Further research is needed to understand real-world experiences in DR collaborations and to provide insights into barriers, enablers and good practices in DR collaborations. Gaining an “on-the-ground” perspective will provide detailed insights and the feasibility of implementation. Practical implications The findings provide the foundations for developing a heuristic UEC framework that can inform policies and practices for DR in partner countries. Social implications The findings can inform various stakeholder policies and practices and promote the exchange of ideas between stakeholders to enhance DR in South-East Asia. Originality/value The results are relevant within the South-East Asian, as governments have intensified the adoption of measures to encourage UEC for DR.

Samgyeopsal has become a widely popular cuisine in the Philippines since 2014. The rise of Samgyeopsal is evident worldwide as it is available in countries such as the United States, Northern, and Southern Asia. This study aimed to explore the intention to eat Samgyeopsal during the COVID-19 pandemic utilizing structural equation modeling and random forest classifier. With a total of 1014 responses collected online, the result showed that utilitarian and hedonic motivation, Korean influence, and attitude led to very high actual behavior in east Samgyeopsal in the Philippines. Moreover, subjective norm, perceived behavioral control, and intention led to significant results influencing intention to actual behavior. Lastly, the COVID-19 safety protocol showed the least significant result. This study is the first study that evaluated the intention of consumers to eat Samgyeopsal in the Philippines during the COVID-19 pandemic. The results of this study would be beneficial to Korean BBQ restaurateurs and the further development of their marketing strategies even in other countries. Finally, the model construct of this study can be extended and applied in evaluating the consumers' eating intention toward other varieties of food or cuisines worldwide.

Advertising is a crucial tool for businesses to reach out to their consumers. However, with constantly evolving consumer attitudes, preferences, and behavior, it is challenging to determine the most effective advertising approach. Therefore, marketers need to understand consumers at a deeper level to create effective advertising materials. The objective of this research is to identify the correlation between Gen Z's attention span, content preference, and financial behavior with purchase intention, along with the impact of demographic attributes such as age, household income, and educational attainment as moderating variables on this relationship. The study collected data from 204 Gen Z respondents using purposive sampling. A quantitative, descriptive correlation design was used, and non-parametric tests were conducted to determine the correlation between the independent and dependent variables. The results indicated that attention span and content preference had a moderate positive effect on purchase intention, while financial behavior had a negligible positive effect, and all were significantly correlated. A regression analysis was also conducted to determine the moderating effects of demographic attributes. The results revealed that all demographic variables moderates attention span and content preference with purchase intention, while financial behavior did not. The study suggests that despite being categorized with similar consumer behaviors, a deeper analysis of Gen Z's financial behavior is necessary to create a better understanding of the generation. Overall, the findings provide valuable insights for marketers to create more effective advertising strategies that cater to Gen Z's unique characteristics and preferences.