Market entities promoting ecological logistics adapt to legal changes taking place in Europe, seeing such action as an opportunity to build new and strengthen existing relationships with consumers. The basics of the concept of responsible business, which emphasizes reducing energy consumption in favor of clean production, limiting emissions of production pollutants, reducing CO2 emissions in transport activities, on the one hand, are to translate into lower costs, improved competitive position on the market and building relationships with customers, on the other hand, they cause challenges in which economic efficiency is a key factor. The aim of the article is to analyze the impact of the green business concept on the security of supply of logistic chains.

Management if turnaround is the systematic and rapid implementation iof ia iseries iof imeasures ito icorrect ia iseverely iunprofitable isituation. iAchieving iturnaround icalls ifor ia icompletely idifferent iset iof iskills ito iexamine ithe icauses iof idecline iand idevise ieffective istrategies ifor iturning ithe ibusiness iinto ia ifresh ilife. .As such, the objectives of the study were to examine the influence of Stakeholders Management on turnaround strategies of SMEs and to determine the influence of Change in Leadership and Organizational Change on turnaround processes of SMEs? For the purpose of this study, the survey method was employed with the aid of questionnaire to get data from respondents. 240 copies of a questionnaire were administered to employees of thirty (30) Enterprises in Ogun State, Nigeria. A pilot study was employed and reliability test of the instrument was conducted by using the test re-test reliability approach which yielded a reliability coefficient of r = 0.81. Internal consistency was proven by Cronbach Alpha being 0.854. The study found out that there is a significant relationship between stakeholders Management and turnaround strategies of SMEs and that ipositive irelationship exist between change in leadership/organizational change of SMEs and turnaround processes. The findings in this study show that stakeholder imanagement iprimary ipurpose iis ito ishield ithe icompany ifrom ithe inegative iimpacts iof istakeholder iactions. During ithe iturnaround iprocess, iorganizations ihave ito imake ia inumber iof ichoices, ,igood ichoice iof iaction ileads ito iperformance iimprovements iin iterms iof iproductivity iand icapital. iOn ithe iother ihand, iunsuccessful iresponse ioptions iwill imake ithe isituation iworse, ithus icontributing ito ithe icompany's ibreakup. The study recommends ithat istakeholders ishould icontinue ito iplay itheir irole iin SMEsito ibe iable ito iprofer isolutions ito iproblems ihindering ithe progress of enterprise.

The article reveals modern concepts of creative management, specificity of its application in practice of management of strategic priorities of organisations development on the basis of creation of management model "system of creative management of the organisation".

The article defines and reveals the problematic issues of the theory of development of methodological tools for managing the implementation of innovation policy of the organisation. The expediency and necessity of application of key performance indicators (KPI) as a relevant tool for assessing the effectiveness of management of innovation policy implementation of organisations is substantiated. Methodological approaches to the formation of a system of key performance indicators that provide a systematic approach to a comprehensive and integrated assessment of the effectiveness and efficiency of innovation policy implementation on the basis of the proposed methodology of building a "tree of KPI objectives" are proposed; methodological approaches to their application as target, as well as intermediate criteria and indicators of the effectiveness of innovation policy implementation are proposed.

This publication deals with the psychological aspects of pharmaceutical advertising. The issues underpinning these considerations are presented, and reference is made to the effectiveness of advertising and the validity of its use, particularly in the field of pharmaceutical products. The research results complement the theoretical considerations. They illustrate the specific features of advertising campaigns and the influence of advertising on cognitive processes, i.e., the reception of advertising, emotions arising under its influence and determined consumer behaviour.

The psychology of advertising is a field of interest to many scientific disciplines. It has developed from the social sciences, such as marketing, but is also increasingly entering neuroscience, neuropsychology or cognitive science. It seeks not only to explain the genesis of the need for certain values, but also begins to create them. This publication points out the possibilities of advertising. The specifics of individual campaigns in the banking sector are illustrated. The dominant trends in advertising and the values it demonstrates.

An attempt has been made to find answers to the questions: whether the new rules for the use of debt instruments will be conducive to the development policy of local selfgovernment units in the upcoming programming period of European Union funds, whether it will be a significant barrier that may significantly limit the investment policy of local selfgovernment units, and how the current level of debt of local self-government units will affect the new programming period, is the basic purpose of the considerations undertaken in this article.

The article proposes the author's concept of analysing the innovative activity of enterprises from the position of system-creative approach. The stages and indicators are proposed, and the peculiarities of using the methods of system-creative analysis in the process of studying innovation activity are revealed. Special attention is paid to the analysis of cognitive-intellectual potential of the enterprise as a key factor in activating innovation processes.

In the article on the basis of analysis and generalisation of modern scientific concepts of management of sustainable development of socio-ecological systems "utilisation - recycling of rubbish waste" THE socio-economic essence of ecological recycling management of organisations, its goals, tasks and peculiarities of formation and application is disclosed; conceptual provisions of the methodology of development of the model of organisation and management of recycling and waste utilisation are offered; peculiarities of their development on two main variants - internal and outsourcing are disclosed.

The subjectivity and independence of local self-government expressed in theConstitution of the Republic of Poland and concretized in local government laws has a systemicsignificance for determining its position in the state and in the law. Local self-government isthe key principle of the organization of public administration in Poland. Local governmentunits, i.e., municipalities, counties and provincial governments, are entities endowed with rightsand obligations and entities performing public tasks. They can be described as independentcorporations of local society, created by law, with their own internal organization, endowedwith the attribute of legal personality, subject to state supervision to the extent prescribed bylaw.