Abstract
This publication deals with the psychological aspects of pharmaceutical advertising. The issues underpinning these considerations are presented, and reference is made to the effectiveness of advertising and the validity of its use, particularly in the field of pharmaceutical products. The research results complement the theoretical considerations. They illustrate the specific features of advertising campaigns and the influence of advertising on cognitive processes, i.e., the reception of advertising, emotions arising under its influence and determined consumer behaviour.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
