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Exploring the Influence of Village Social Capital and Rural Development on Farmers’ Entrepreneurial Decision-Making: Unveiling the Path to Local Entrepreneurship

This paper aims to comprehensively define village social capital, assess its multifaceted dimensions in relation to farmers’ entrepreneurial decision-making, and investigate the mediating role of rural development. The research sample consists of 14,133 farmers selected through a multi-stage proportional-to-size unequal probability sampling method. Data collection was carried out using questionnaires as part of the “Chinese Thousand Village Survey” project. Empirical analysis was conducted using binary logit and basic linear regression models, supplemented by probit models and other robustness testing methods. The findings indicate that village social capital exerts a significant and favorable influence on farmers’ entrepreneurial decision-making. Controlling for other variables, a unit increment in farmers’ village social network, village social participation, and village social trust is associated with a respective increase in farmers’ odds of entrepreneurial decision-making by 3.96, 5.42, and 16.28%. Village social trust emerges as the most influential factor. Additionally, rural harmony and rural economy partially mediate the relationship between village social capital and farmers’ entrepreneurial decision-making. This study contributes to a deeper understanding of the complex interplay between village social capital and farmers’ entrepreneurial decision-making, offering valuable guidance for farmers looking to leverage village social capital in their entrepreneurial endeavors. It lays a theoretical foundation for relevant entities to strengthen village social capital and cultivate a supportive environment for rural entrepreneurship. To our knowledge, this paper is among the earlier studies that investigate farmers’ entrepreneurial decision-making. Besides, the relationship between village social capital and rural development is rarely studied in the literature as two determinants of farmers’ entrepreneurial decision-making.

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Development and Validation of the Artificial Intelligence Learning Intention Scale (AILIS) for University Students

As artificial intelligence (AI) permeates almost all aspects of our lives, university students need to acquire relevant knowledge, skills, and attitudes to adapt to the challenges it poses. This study reports the development and validation of a scale called the Artificial Intelligence Learning Intention Scale (AILIS). AILIS was designed to measure the different factors that shape university students’ behavioral intentions to learn about AI and their AI learning. We recruited 907 Chinese university students who answered the survey. The scale is comprised of 9 factors that are categorized into various dimensions pertaining to epistemic capacity (AI basic knowledge, programming efficacy, designing AI for social good), facilitating environments (actual use of AI systems, subjective norms, access to support and technology), psychological attitudes (resilience, optimism, personal relevance), and focal outcomes (behavioral intention to learn AI, actual learning of AI). Reliability analyses and confirmatory factor analyses indicated that the scale has acceptable reliability and construct validity. Structural equational modeling results demonstrated the critical role played by epistemic capacity, facilitating environments, and psychological attitudes in promoting students’ behavioral intentions and actual learning of AI. Overall, the findings revealed that university students express a strong intention to learn about AI, and this behavioral intention is positively associated with actual learning. The study contextualizes the theory of planned behavior for university AI education, provides guidelines on the design of AI curriculum courses, and proposes a possible tool to evaluate university AI curriculum.

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Consumers’ Willingness to Pay for an Increase Fee in Biodegradable Plastic Bag Use in Bandar Baru Bangi, Selangor, Malaysia

Excessive and persistent use of plastic bags has caused severe environmental impact in many developing countries and the significance of biodegradable plastic bags as an alternative solution is uncertain. Bandar Baru Bangi, the second township in the Selangor state in Peninsular Malaysia, has also been plagued with problems of plastic bag use where plastic bags cover 56% of the household waste. Selangor has introduced a plastic bag fee of MYR 0.20 to shoppers who requested for it, albeit the effectiveness of such policy in changing consumer behavior is still unknown. The objectives of the study were to assess consumers’ plastic bags consumption behavior in Bandar Baru Bangi, and determine factors influencing their willingness to pay (WTP) for an increase fee in using biodegradable plastic bags. A questionnaire survey incorporating Contingent Valuation Method was conducted to elicit the consumers’ WTP. The results indicate that majority of the respondents (83%) requested one to three plastic bags per shopping trip. They moderately agreed that their tendency for plastic bag use was influenced by other consumers in the surrounding and highly agreed on the impact of environmental campaigns. The WTP for biodegradable plastic bags was estimated at MYR 0.43 which was influenced by their age and education level. The findings suggest there is a need to revisit the effectiveness of the policy and revise proper intervention measures to reduce plastic bag use.

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