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Modes preču tirdzniecība Covid-19 ietekmē

The internet is gradually becoming the main channel for the distribution of retail goods. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to post photos, video, and audio material showcasing their latest collections and sell the goods directly to the consumer through a website. According to data from the Interactive Media Retail Group, for example, the UK’s online retail turnover increased by 42% in September 2020, 35.7% in October, and 39% in November compared to the previous year. eBay also confirms this trend – every 7 seconds a product is sold on their site. The aim of this article is to analyze research about online fashion retailers conducted by US and British researchers and the results of surveys among Indian and Latvian students. Who sells fashion items online? A survey of Indian college students (Shanthi, Kannaiah, 2015) and 126 Latvian university students, as well as different researches, show that retailers offering a narrow range of goods are best represented. On the other hand, companies with recognizable brands do not use the internet. There is a conflicting opinion about the involvement of designers in the implementation of their models thru the internet. The next issue addressed in the research and surveys was what helps to create a good fashion website. Then (1999) considers three important visual aspects of a successful website for clothing buyers: - an online image of the goods that most closely matches the actual product; - demonstration of similar products; - ability to view the product from different angles (preferably in three dimensions). In the survey, Latvian students noted the following aspects: - information (information corresponds to the respective task); - possibility to perform electronic transactions; - response time. How do fashion retailers design websites? Ashwort (2005) has summarized different approaches and offers a five-step method. He believes that the success of retailers is determined by the amount of knowledge they have – moving from one stage to another. There are also differences in business planning and strategy choice, and no single dominant strategy exists. For example, some companies take a detailed, formal, well-thought-out approach to decision-making, but some have spontaneous decision-making. Who buys online? There is an opinion in life and also in literature that shopping through a catalog and mail is financially insecure. However, e-commerce is complicated further by the seemingly higher risks of securing on the internet. Respondents of foreign researchers note the possibility of buying goods without leaving home as the main positive reason. For Latvian students, the reasons are much lower prices than in local stores and more original goods unavailable in the local market. Key findings: Competition between websites is based on the way information is presented and what information is provided by website retailers. Information relevant to the task, opportunity to make a purchase, response time, price, and incentive programs are important factors in predicting customer satisfaction. There is no difference in consumer behavior between fashion innovators and ordinary buyers of fashion goods.

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The Role of Spain in Lithuanian Communication During the First World War

The research reveals the contacts between the authorized representatives of the Lithuanian Society, the members of the Lithuanian National Council (in Lausanne), the members and the head of the Lithuanian Information Bureau (in Lausanne), the members of the committee Lituania and the heads and servants of Spanish legations abroad, Prince Alfonso of the Bourbon dynasty of Spain and the representatives of the Spanish society in Barcelona. It also covers information about Spain, Spanish legations abroad, their functions in forwarding letters and transferring money to the territory under German occupation inhabited by Lithuanians (Ober Ost), the division of the committee Lituania in Barcelona, and the articles of the Lithuanian Society in the periodicals published by the Lithuanian Information Bureau in Lithuanian and foreign languages and the Lithuanian party press. The research covers the chronological period from 25 August 1915 to 11 November 1918, i.e. from the establishment of the Refugee Registration and Information Bureau (in Petrograd) to the formation of the Provisional Government of Lithuania. The research is based on published (press, published documents) und unpublished sources (from the Political Archive of the German Foreign Office, the Manuscripts Department of the Wroblewski Library of the Lithuanian Academy of Sciences, the documents of the Manuscripts Department of Vilnius University Library). The research employed the methods of qualitative analysis and synthesis (the new material of the sources was supplemented with the information circulating in historiography), the comparative method (the facts found in Lithuanian manuscript collections, German archives and the press are compared), the descriptive method and the inductive method. To process the primary sources in Lithuanian, German and Russian languages, the logical-analytical method was applied (the notional content and information analysis was conducted). The research consists of three parts. In the first part of the research, the author investigates the role played by Spanish legations abroad in sending letters and money to the Lithuanian territory under German occupation and back (1916–1918) and states that the analysis of the press and published memoirs of the period in question leads to the conclusion that Spanish legations abroad played a crucial role in sending inquiries about family and friends as well as money into the Lithuanian territory under German occupation (Ober Ost) and back (1916–1917). It was the safest way to send and receive information and money. An alternative to the Spanish legation in sending money to the largest cities of Lithuania occupied by Germany, namely Vilnius and Kaunas, originated at the end of 1917 and in 1918 when Stockholms Enskilda Banken opened its branches in Vilnius, Kaunas, Suwalki, and Białystok. In the second part of the study, the author reveals the attempt of Juozas Gabrys to elect Spanish Prince Alfonso as King of Lithuania and concludes that after investigating the minutes of the sessions of the Lithuanian National Council (in Lausanne) of 1918 and the documents of 1918 kept in the Political Archive of the German Foreign Office, it turned out that the head of the Lithuanian Information Bureau, Juozas Gabrys, and the members of the Lithuanian National Council (in Lausanne) maintained a close contact with Spanish Prince Alfonso residing in Switzerland (Zürich) and shared Lithuanian realities with him. It should be noted that even after Wilhelm of Urach was elected as King of Lithuania Mindaugas II, Gabrys did not lose hope to change the situation to the benefit of Spanish Prince Alfonso by also involving the representatives of the German Foreign Ministry and other persons interested in this matter or inspired by him. The third part of the study reveals the circumstances of establishing the Spanish division of the Committee Lituania and its activity fields. After systemising the episodes of the information, which appeared in Lithuanian periodicals, it became clear that the establishment of the division of the committee Lituania in Spain in 1917 was driven by several factors: first, the Lithuanian Day declared by the pope (7 May 1917) in the Catholic churches of the world on which collections were organized in favour of the Lithuanian war victims and, second, the attempt to inform the Spanish society about Lithuanians and Lithuania if Spanish Prince Alfonso should by any chance be elected as King of Lithuania. Public relations were the major focus of the Barcelona division of the committee Lituania: to spread as favourable information about Lithuanians and Lithuania as possible.

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Deputāta pļauka: Latvijas Satversmes sapulces deputātu Jura Pabērza un Andreja Bērziņa konflikts 1921. gadā

During the spring of 1921, for the first time in history, the government of Latvia plunged into crisis. As a result of an interpellation by the Latgalian Peasant Party, on the 1st of June, Kārlis Ulmanis’s government fell. On the preceding day, 31st of May, the government responded to the interpellation, and subsequent debates were held, during which an argument between the deputies of the Constitutional Assembly Andrejs Bērziņš representing the Labour Party and Juris Pabērzs from Latgalian Peasant Party was ignited. The dispute escalated into a physical conflict when Bērziņš face-slapped Pabērzs. The research aims at extending the scope of existing perceptions regarding certain spectacular political events during the Constitutional Assembly period. The tasks of the research are a reconstruction of the course of the mentioned political event, as well as an analysis of different views and comments on the respective happening. Sources of the research are Latgalian periodicals published in 1921, such as “Latgalits”, “Jauno Straume” and “Latgolas Vords”. Methods applied: source method and linguistic interpretation method. The research can be classified as regional as the central figures researched are deputies elected from the Latgale region.

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