The toll payment system in Indonesia has evolved using e-money since 2017. However, increasing vehicle populations and economic activities have caused congestion at toll gates, resulting in economic losses of up to IDR 4.4 trillion annually. To address this, the government plans to implement Multi Lane Free Flow (MLFF) technology, enabling transactions without stopping. The implementation requires thorough readiness, facing challenges such as recording accuracy between 80-99%, potential revenue loss for BUJT, regulatory uncertainties, delayed planning, and infrastructure needs. This study evaluates BUJT readiness using the Technology-Organization-Environment (TOE) framework, focusing on seven variables: Compatibility, Advantage, Complexity, Organization Readiness, Top Management Support, Government Support, and Vendor Quality. Using Partial Least Squares (PLS) and Structural Equation Modeling (SEM), data from purposive sampling of BUJT were analyzed. Results show only Advantage significantly affects readiness (t=2.496; p=0.013), with an R² of 0.24 indicating weak predictive power. The study contributes to understanding factors influencing BUJT readiness and recommends enhancing government support, stakeholder coordination, and technical and organizational preparedness evaluation.

In the face of the digital disruption era and rapid industrial transformation, students as future workers are required to have high competitiveness to be able to compete in the global job market. One strategy that can be implemented is through upskilling, which involves enhancing existing skills to align with industry demands. This study aims to analyze the impact of upskilling on the job competitiveness of Gen Z students in East Java and to test the moderating role of work readiness in this relationship. The theoretical foundation of this study is based on Human Capital Theory, which emphasizes the importance of investing in education and training to enhance individual productivity. This study employs a descriptive quantitative approach using a survey method via an online questionnaire administered to 310 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results indicate that upskilling has a positive and significant impact on job competitiveness. However, work readiness does not significantly moderate this relationship. These findings suggest that although students have high work readiness, this does not always strengthen the impact of upskilling if it is not accompanied by relevant and contextual training tailored to the needs of the job market. Therefore, strategic integration between skill development and work readiness is essential to enhance students' competitive advantage in the digital job market. Keywords: upskilling, job competitiveness, work readiness, Gen Z students, Human Capital Theory

Customer engagement behavior is an important outcome that serves as a primary objective of social media marketing. However, both practitioners and academics still face limitations in gaining comprehensive insights into this area. The limited number of studies that explain the development of research on customer engagement behavior remains an issue that needs to be addressed. This study aims to fill this gap by conducting a bibliometric analysis of the concept of customer engagement behavior on social media using the VOSviewer software. The data were collected based on keyword searches in the Scopus database. From the search results, 910 relevant articles published between 2009 and 2022 were identified. The findings indicate that Facebook is the most frequently occurring keyword in studies on customer engagement behavior in social media. The United States is the country with the highest number of articles in this field. Future research opportunities related to customer engagement behavior include studies on emotion, content creators, and automated content analysis. This research contributes by providing a comprehensive mapping of studies on customer engagement behavior over the past 12 years. It is expected to serve as a valuable reference and guide for other researchers in conducting and determining research themes in the future.

The purpose of the study was to determine the factors that contribute to the administrative employees’ workplace motivation at a South African university. In this study, 123 administrative employees were identified and only 112 administrative employees took part in the study. A quantitative research approach in the form of a closed-ended questionnaire was adopted in order to collect data and conduct a descriptive analysis. The findings of the study indicate a positive correlation between the identified factors that motivate administrative employees in their workplace. Job security, rewards and remuneration and job advancement opportunities were ranked as top three of the most important motivating factors for the administrative employees. Since there are different factors of motivation, it is thus important for management to possess sufficient knowledge and understanding these employee motivating factors in order to effectively improve and maintain efficient organisational performance. The findings of this study can be adopted as a guideline for the formulation of employee motivation strategies in academic institutions.

This study investigates the influence of ethical marketing, social environment, and health consciousness on consumers’ purchasing decisions of beverages claimed to be “healthy.” Employing a quantitative approach with a purposive sample of 193 respondents, data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings show that social environment and health consciousness significantly influence purchase decisions, while ethical marketing does not have a direct impact. Furthermore, health consciousness does not moderate the relationship between ethical marketing or social environment and purchasing decisions. These results suggest that consumers are more strongly influenced by social factors and personal health awareness than by ethical marketing messages alone. The study’s contribution lies in its integrated model, which examines the combined and interactive effects of these variables—offering a more comprehensive understanding of consumer behavior in the growing health beverage sector. While previous research has considered these factors separately, this study highlights the relative strength of social and health-driven motivations and reveals the limited moderating role of health consciousness—an area often overlooked in existing literature. Practically, marketers should prioritize strategies that leverage peer influence and social media engagement while communicating clear health benefits to enhance brand appeal. Ethical marketing efforts may be more effective when embedded within socially resonant and health-oriented narratives. For policymakers, these findings underscore the importance of promoting public health awareness and ensuring transparent marketing practices. Overall, the study offers new insights relevant to both academic and industry efforts aimed at encouraging responsible and health-conscious consumer behavior.

This study examines the influence of institutional trustworthiness and perceived information security on the reliability of e-government services, with strategic human capital alignment as a mediating variable. A quantitative survey was conducted among 150 government administrators managing digital services under the official ‘go.id’ domain. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results show that institutional trustworthiness significantly affects both human capital alignment and perceived service reliability, while perceived information security influences only internal alignment. However, the mediating effect of human capital alignment is not supported. These findings suggest that public trust in digital services is more influenced by institutional legitimacy than technical security or internal initiatives. The study highlights the need to align human capital development—such as training, procedural readiness, and national programs like the Digital Talent Scholarship—with strategic performance goals to enhance service credibility. Practical and theoretical implications are discussed for public sector digital governance.

The fast fashion industry has experienced dramatic growth over the past two decades, driven by the rapid supply and affordable prices. This phenomenon has led to overconsumption and the accumulation of textile waste, contributing to land, marine, and air pollution. The expansion of the fast fashion industry also poses a significant threat to Indonesia due to the substantial growth in both producers and consumers. Consumer environmental awareness is a critical factor in promoting sustainability, necessitating an analysis of the factors influencing fast fashion purchase intentions. However, Indonesia currently lacks fixed regulations to curb fast fashion production. Therefore, this study examines the influence of environmental knowledge and monetary benefits, utilizing the Theory of Planned Behavior to predict fast fashion purchase intentions in Indonesia. A quantitative survey method was employed, targeting fast fashion consumers in Indonesia. Data from 134 valid respondents were analyzed using the SEM-PLS method. Of the 12 hypotheses tested, seven were supported. The findings indicate that environmental knowledge significantly influences perceived behavioral control, while monetary benefits positively affect brand attitude and subjective norms. However, monetary benefits have a negative impact on perceived betrayal. Monetary benefits are important for Indonesian consumers in forming positive attitudes and subjective norm pressures to purchase fast fashion products. Perceived betrayal in fast fashion negatively affects purchase intentions. The study reveals that Indonesian consumers exhibit low environmental knowledge and lack feelings of disappointment toward fast fashion. Consequently, the government should enhance environmental knowledge through clothing recycling initiatives and establish policies to restrict fast fashion purchases. Keywords— environmental knowledge; fast fashion; monetary benefits; perceived betrayal; theory planned behavior

Penelitian ini bertujuan untuk menganalisis pengaruh marketing analytics capability terhadap sustained competitive advantage pada perusahaan farmasi di Provinsi Jawa Tengah, serta mengkaji peran mediasi market sensing, market seizing, dan market reconfiguring. Selain itu, penelitian ini juga menguji peran moderasi adoption of artificial intelligence dalam memperkuat hubungan antar variabel. Metodologi yang digunakan adalah pengumpulan data melalui kuesioner dari 55 perusahaan farmasi dan analisis menggunakan metode Partial Least Square. Hasil penelitian menunjukkan bahwa marketing analytics capability berpengaruh signifikan terhadap sustained competitive advantage, baik secara langsung maupun melalui mediasi dynamic capabilities yang terdiri dari market sensing, market seizing, dan market reconfiguring. Selain itu, adoption of artificial intelligence terbukti memperkuat hubungan antara marketing analytics capability dan dynamic capabilities. Temuan ini menegaskan pentingnya penguatan kapabilitas analitik berbasis data dan pemanfaatan teknologi kecerdasan buatan untuk mempertahankan keunggulan bersaing yang berkelanjutan. Penelitian ini memberikan kontribusi orisinal dalam memperluas pemahaman tentang integrasi marketing analytics dan artificial intelligence dalam konteks dynamic capabilities di industri farmasi. Implikasi praktis dari penelitian ini adalah perlunya perusahaan untuk berinvestasi pada teknologi analitik dan kecerdasan buatan guna meningkatkan ketanggapan pasar dan kemampuan beradaptasi dalam menghadapi perubahan lingkungan bisnis.

This study aims to analyze the effect of Green Marketing Mix (Green Product, Green Price, Green Place, Green Promotion, Green People, Green Process, and Green Physical Evidence) on purchasing decisions for MSME products in Semarang City. The research method used is quantitative with purposive sampling and snowball sampling techniques, involving 100 respondents. The results showed that all elements of the green marketing mix have a positive and significant influence on purchasing decisions with green price, green promotion, and green physical evidence as the dominant factors. The originality of this research lies in the comprehensive analysis of the application of green marketing mix in the context of MSMEs in Semarang City, enriching insights into consumer behavior towards environmentally friendly products. The implications of this study encourage MSMEs to set competitive pricing strategies, increase green promotions through various media, and pay attention to aspects of physical evidence such as the use of recycled packaging and product appearance to attract consumers. Further research can be conducted by expanding the respondent segment or applying longitudinal methods to see changes in consumer preferences for green products over time.

This study investigates the influence of religiosity on leadership and organizational performance in MSMEs. The research objects are MSMEs in Pekalongan City. The objectives of this study are to identify the influence of religiosity on leadership within the MSME context, analyze how religiosity-based leadership affects organizational performance in MSMEs, and provide practical recommendations for MSME leaders to integrate religious values into their leadership strategies to improve organizational performance. The sample size consists of 378 respondents. The analysis tool used PLS-SEM, with data collected via a questionnaire using a Likert scale of 1-5. The findings indicate that religiosity has a significant impact on leadership and organizational performance in MSMEs in Pekalongan City. Leadership plays a crucial role as a mediator between religiosity and organizational performance. Applying religiosity in leadership is essential for MSME actors, especially in Pekalongan, as it can improve MSME organizational performance.