Fast fashion in Indonesia faces increasing scrutiny over sustainability and ethics, yet purchasing remains driven by emotional and social influences. Understanding how brand attitude, social cause affinity, message strength, and corporate social advocacy perception influence purchase intention is crucial for aligning marketing strategies with evolving consumer values. This study investigates the direct and indirect effects of affective response and altruistic attribution in these relationships, identifying whether mediation is complete or partial within purpose-led marketing contexts. A quantitative survey of 1600 Indonesian fast fashion consumers from 30 cities, selected through purposive sampling, was analyzed using PLS-SEM to test the proposed mediation model. Findings reveal that brand attitude and message strength influence purchase intention only through complete mediation by affective response and altruistic attribution. At the same time, social cause affinity and corporate social advocacy perception show both direct and mediated effects. Theoretically, this clarifies the emotional and ethical mechanisms in purpose-led marketing. Practically, it guides marketers and policymakers to integrate emotional engagement with visible social responsibility, fostering ethical consumption and brand loyalty in Indonesia’s fast fashion sector.

Despite the importance of Parasocial Interaction and Local Presence as characteristics of live-streaming shopping, these constructs have not yet been thoroughly explored in the literature. Thus, this study aims to investigate the underlying mechanism by which the Urge to Buy Impulsively can be formed through the mediation of Utilitarian Value. This is interesting because the study seeks to determine whether Utilitarian Value can rationalize the occurrence of impulsive behavior in the live-streaming context. Using purposive sampling, an empirical study tested the model with an online survey of 450 Shopee Live-Streaming users. This study found that Parasocial Interaction and Local Presence directly affect Urge to Buy Impulsively. Parasocial Interaction directly affects Utilitarian Value, but Local Presence does not. Furthermore, Utilitarian Value was found to have a significant negative effect on Urge to Buy Impulsively. For indirect effects, Utilitarian Value mediates the effect of Parasocial Interaction on Urge to Buy Impulsively. Conversely, Utilitarian Value fails to mediate the effects of Local Presence and Urge to Buy Impulsively. Thus, in live-streaming shopping, marketers should prioritize engaging hosts who can form a virtual connection with the viewers, as this increases both the Urge to Buy Impulsively and the Utilitarian Value of products. Additionally, presenting virtual products as they appear in the viewers’ real environment is important to drive the Urge to Buy Impulsively. However, marketers should be cautious about overemphasizing the utilitarian aspects of a product if the goal is to drive impulsive purchases, as this may reduce the impulsive urge to buy.

The transportation and motor vehicle sector in Indonesia is recorded as one of the sectors with the highest carbon emissions, which requires serious attention to reduce its negative impact on the environment. This study focuses on Green HRM and Green Work Engagement, two concepts that are increasingly popular in efforts to reduce the negative impact of the automotive industry on the environment. One factor that can be a link in improving environmental performance is Green Innovation. This study was conducted in several automotive industry companies with a large and unknown population; therefore, this study can use non-probability techniques, such as simple random sampling. Based on the online questionnaire distributed to 4 companies, a total of 320 questionnaires were distributed from October to December 2024. Of these, 236 respondents returned complete questionnaires, which can be used as research data. The research data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the research hypothesis. The results of the study show that Green HRM plays a significant role in increasing environmental awareness among employees of automotive industry companies; however, its influence on environmental performance and Green Innovation is not always substantial. Additionally, Green Work Engagement has been shown to have a significant impact on environmental performance. At the same time, Green Innovation serves as a mediator in the relationship between Green Work Engagement and improved environmental performance. However, Green Innovation cannot mediate the influence of Green HRM on environmental performance.

This study aims to fill the theoretical and empirical gaps by investigating whether religiosity can serve as a moral counterforce to perceived risks, or whether corruption weakens its impact, leading to moral disengagement or rationalized silence. This study is unique in its use of Person-Organization fit theory as a conceptual framework. Data for this study were obtained through a structured questionnaire administered to Indonesian public servants. A purposive sampling strategy was employed to select specific local government institutions aligned with the study's objectives. A total of 157 valid responses were analyzed. For the empirical examination, Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized as the primary analytical technique. These study findings indicate that religiosity has a positive influence on the internal whistleblowing system, suggesting that individuals with strong religious values are more likely to report misconduct. Conversely, corruption negatively affects internal whistleblowing, reinforcing the idea that corrupt environments discourage employees from speaking up. Interestingly, however, corruption does not moderate the relationship between religiosity and whistleblowing. These insights are particularly critical in the present times, as they demonstrate that while corruption weakens whistleblowing overall, it does not diminish the ethical influence of religiosity. This has important implications for policymakers and public institutions in Indonesia and beyond, as it highlights the need to strengthen whistleblowing mechanisms while recognizing the role of personal moral values in fostering ethical behavior.

Only around 4% of Indonesian architecture firms survive for more than one generation, according to data from the Indonesian Association of Consulting Firms. In contrast, these enterprises have a longer lifespan in the United States and Europe, where the figures are greater. Even after the founders' deaths, these companies' well-known brands are frequently maintained by their surviving family members or partners. This study aims to identify the types of knowledge that are passed down between generations in a firm whose primary activities are related to creativity and have been proven to span multiple generations. Furthermore, it seeks to understand how this transfer is managed. A qualitative approach was employed for this study. Interviews were conducted with representatives of three renowned architecture firms, an association that represents architecture firms, and members of the architectural community to collect and cross-verify the data. The architecture firm’s founder frequently advocates for the second generation's right to self-expression. Because of this, succession usually happens naturally as opposed to through a planned procedure. The results show that the types of knowledge in architectural firms consist of a combination of explicit and tacit knowledge, both in the form of knowledge related to firm management and knowledge related to design project management. The findings on the management process reveal two types, which are managed naturally in everyday experience, and those that are planned. Through routine activities, the knowledge and skills are transmitted. It is anticipated that the knowledge gained from this study will enhance the administration of the creative sector, particularly in architecture, which could lead to a higher number of successful architectural projects and support their growth.

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.

The number of Single Investor Identification (SID) accounts is growing annually, primarily among Generation Z. However, a considerable disparity remains between those in this generation who have begun investing and those who have not. This situation warrants further examination to identify the factors that influence investment intentions among Generation Z in Malang. This explanatory study examines the effects of financial knowledge and social influence on investment intentions, considering the role of risk tolerance and gender differences. Utilizing purposive sampling, data from 224 Generation Z respondents in Malang were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that financial knowledge and social influence significantly impact investment intentions, with risk tolerance mediating this relationship. Partial Least Squares Multi-Group Analysis (PLS-MGA) reveals no significant gender differences. This study provides empirical evidence from Generation Z in Malang, showing that gender does not moderate the effects of financial knowledge and social influence on investment intentions. The findings offer practical implications for policymakers, educators, and financial institutions, highlighting the need for comprehensive financial education, building supportive social environments, and strengthening risk tolerance as key strategies to enhance Gen Z’s investment intention.

Product innovation and the utilisation of local culture are significant in strengthening marketing strategies and encouraging the economic growth of MSMEs. This study aims to analyse the role of local culture-based product innovation and marketing strategies in improving the economic development of MSMEs in West Java Province. This study uses a quantitative approach with a correlational design. The population involved was MSME players in West Java, with a purposive sampling technique and a sample size of 200 respondents. Data were collected through questionnaires and structured interviews. The results showed that local culture-based product innovation has a significant positive influence on marketing strategies, thus contributing to the economic growth of MSMEs. This study emphasizes the importance of incorporating local culture into marketing strategies to enhance product attractiveness and the competitive position of MSMEs in the market. The study suggests that MSMEs should continue to develop locally culture-based product innovations and enhance their marketing strategies to maximize contributions to local economic growth, especially in the face of global challenges.

Changes in consumer behavior that prioritize the sustainability agenda have challenged the fast fashion sector to grow without becoming enemies of the environment while maintaining their loyal customers. Therefore, this study aims to increase fast fashion brand loyalty through perceived sustainable marketing, with the mediation of brand love, brand respect, brand engagement in self-concept, and gender moderation. Data were collected through a survey method using questionnaires, and 260 respondents were obtained. The data were analyzed using SEM-PLS. The results demonstrate that perceived sustainable marketing is a precursor to love, respect, engagement, and loyalty. Brand loyalty is influenced by brand respect and engagement, but not by brand love. Moreover, brand engagement is influenced by brand love and respect. Theoretically, this study describes a brand-customer relationship model, from perceived sustainability to the loyalty stage. Unfortunately, gender cannot moderate that relationship. However, practically, this study shows that fast fashion marketers should consider women more likely to consider sustainability campaigns important in influencing the loyalty they give to brands, compared to men.

In today's competitive and dynamic business environment, employee retention and engagement are critical challenges, particularly in organizations with a large millennial workforce. This study aims to analyze the effects of servant leadership and career development policy on employee engagement, employee voice behavior, and employee retention among millennial employees at PT. Petrokimia Gresik, while also examining gender as a moderating variable. Utilizing a quantitative approach, this explanatory study was conducted with a sample of 256 employees selected through purposive sampling. Data were collected from employees across various departments at PT. Petrokimia Gresik was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study employs the Stimulus-Organism-Response (S-O-R) theory as a theoretical framework to investigate the psychological and behavioral responses elicited by organizational stimuli, including leadership practices and career development policies. The results reveal that both servant leadership and structured career development policy significantly enhance employee engagement, promote employee voice behavior, and increase retention rates. It is found that gender does not significantly moderate the relationship between employee engagement and employee voice behavior; however, it plays a significant role in moderating the effect of employee voice behavior on retention. According to these results, organizations that prioritize employee-oriented leadership and provide clear career development opportunities foster a work environment supporting active participation and commitment. The practical implication of this study is that companies should integrate the principles of servant leadership and develop a systematic career development framework within their human resource strategies to cultivate a loyal and engaged workforce aligned with the organization's long-term goals.