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  • New
  • Research Article
  • 10.1080/00218499.2025.2604397
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products
  • Mar 25, 2026
  • Journal of Advertising Research
  • Qiang Yang + 4 more

  • New
  • Research Article
  • 10.1080/00218499.2026.2616850
How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality
  • Mar 25, 2026
  • Journal of Advertising Research
  • Jin Sun + 2 more

  • New
  • Research Article
  • 10.1080/00218499.2025.2602860
Extending Media Context Effects: Bidirectional Emotional Carryover Using Galvanic Skin Response
  • Mar 24, 2026
  • Journal of Advertising Research
  • Ed Hunt + 4 more

  • New
  • Research Article
  • 10.1080/00218499.2025.2602859
When Does Integrating Human Values in Brands’ Communications Lower Social Media Engagement?
  • Mar 24, 2026
  • Journal of Advertising Research
  • Helen Siuki + 2 more

  • New
  • Research Article
  • 10.1080/00218499.2025.2588040
When In-Feed Ads Carry a Location Tag: The Effectiveness of Local In-Feed Ads on Offline and Mobile Sales
  • Mar 19, 2026
  • Journal of Advertising Research
  • Sha Zhang + 1 more

  • New
  • Research Article
  • 10.1080/00218499.2025.2582341
Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don’t Believe Messages to “Buy Less”
  • Mar 19, 2026
  • Journal of Advertising Research
  • Matthew Pittman + 2 more

  • Research Article
  • 10.1080/00218499.2025.2554437
Consumer Responses to LGBTQ-Themed Advertising: A Computational Analysis of YouTube Comments
  • Jan 22, 2026
  • Journal of Advertising Research
  • Jia Heng Li + 2 more

  • Research Article
  • 10.1080/00218499.2025.2576965
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
  • Jan 15, 2026
  • Journal of Advertising Research
  • Logan Pant + 2 more

  • Research Article
  • 10.1080/00218499.2025.2540660
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration
  • Dec 18, 2025
  • Journal of Advertising Research
  • Mi Hyun Lee + 1 more

  • Research Article
  • 10.1080/00218499.2025.2585777
Ten Practical Tips to Help Your Papers Succeed at <i>JAR</i> (and Beyond)
  • Oct 2, 2025
  • Journal of Advertising Research
  • Colin Campbell