Background: This paper discusses the performance of public services in the distribution of direct cash assistance (BLT) for female heads of poor households in Semarang City, focusing on the aspects of planning, implementation, and program impact. Methods: The research aims to analyze the effectiveness of the BLT program, evaluate solutions to challenges faced, and formulate recommendations for sustainable improvement. Findings: The research results show that thorough and responsive planning, transparent implementation, and innovative solutions can enhance public service performance. The BLT program has a positive impact on empowering female heads of households through economic strengthening and active participation. Semarang City has successfully created a model of successful public service, providing hope for a higher quality future for female heads of households. Conclusion: Recommendations include increasing digital literacy and evaluating gender-responsive policies to support inclusive and sustainable development. Novelty/Originality of this Study: The study uniquely highlights the specific challenges and successes in the distribution of Direct Cash Assistance (BLT) to female heads of poor households in Semarang City, emphasizing the importance of gender-responsive policies and the empowerment of women. Its originality lies in its detailed focus on planning, implementation, and impact analysis, providing a model for improving public service performance in similar urban settings.
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