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  • New
  • Research Article
  • 10.1007/s12208-026-00469-w
Conceptualizing the association between perceived proactive versus reactive LGBTQ+-related CSR and online brand advocacy
  • Apr 14, 2026
  • International Review on Public and Nonprofit Marketing
  • Mai Thi Thu Le + 3 more

  • New
  • Open Access Icon
  • Research Article
  • 10.1007/s12208-026-00467-y
Social marketing: what theories and methods have been used to develop empirical research within the field?
  • Mar 19, 2026
  • International Review on Public and Nonprofit Marketing
  • Andreia C B Ferreira + 1 more

  • Research Article
  • 10.1007/s12208-025-00464-7
Linguistic strategies evoking empathy, urgency, and solidarity in crowdfunding campaigns: a narrative transportation perspective
  • Dec 26, 2025
  • International Review on Public and Nonprofit Marketing
  • Eman Alzaanin

  • Research Article
  • 10.1007/s12208-025-00463-8
Understanding the value orientation of independent retailers in the sustainable fashion market
  • Nov 11, 2025
  • International Review on Public and Nonprofit Marketing
  • María D De-Juan-Vigaray + 2 more

  • Research Article
  • 10.1007/s12208-025-00462-9
Intergenerational food waste behavior: how gen X and millennials differ in Indonesia
  • Nov 3, 2025
  • International Review on Public and Nonprofit Marketing
  • Johanna Renny Octavia + 3 more

  • Research Article
  • 10.1007/s12208-025-00458-5
Re-engaging former volunteers: an exploratory investigation
  • Oct 27, 2025
  • International Review on Public and Nonprofit Marketing
  • Magdalena Cismaru + 1 more

  • Open Access Icon
  • Addendum
  • 10.1007/s12208-025-00453-w
Correction to: Greenwashing in marketing: a systematic literature review
  • Oct 13, 2025
  • International Review on Public and Nonprofit Marketing
  • Antonios Persakis + 3 more

  • Research Article
  • 10.1007/s12208-025-00456-7
Decoding the vote: the influence of decision-making styles and social media campaigns on Gen Z’s presidential election choices
  • Oct 9, 2025
  • International Review on Public and Nonprofit Marketing
  • Muhammad Rhesa + 4 more

  • Research Article
  • 10.1007/s12208-025-00457-6
The social innovation process: exploring critical success factors and the role of higher education institutions
  • Sep 26, 2025
  • International Review on Public and Nonprofit Marketing
  • Jorge Cunha + 4 more

  • Research Article
  • Cite Count Icon 3
  • 10.1007/s12208-025-00455-8
Enhancing operational efficiency in nonprofit organizations through demand forecasting
  • Sep 13, 2025
  • International Review on Public and Nonprofit Marketing
  • Felipe Mendes Girotto + 3 more