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Department of Trade and Industry Livelihood Seeding Program- Negosyo Serbisyo Barangay: Insights to Sustainable Policy Directions

The Department of Trade and Industry (DTI) initiated the Livelihood Seeding Program Negosyo Serbisyo Barangay (LSP-NSB) to support Micro, Small, and Medium Enterprises (MSMEs) in disadvantaged areas of the Philippines. This study evaluated the program's progress and challenges faced by identified beneficiaries in Capiz province, aligning their experiences with the five strategic objectives of MSME Development Plan 2017-2022: improved business climate, access to finance, enhanced management and labor capacities, access to technology and innovation, and access to markets. The study offered evidence-based policy recommendations to enhance program efficiency and foster inclusive economic growth. This analyzed respondent and business profiles to recognize program implementation and challenges. It investigated if there is a significant link between implementation status and challenges faced by MSME beneficiaries. A descriptive-mixed method research design was employed, utilizing a validated and reliability-tested researcher-made survey questionnaire translated into the local dialect and conducted to 263 MSME beneficiaries, complemented by Focused Group Discussion, involving DTI implementers, beneficiaries, and barangay officials. Results showed that beneficiaries viewed the program as highly implemented overall, though facing moderate challenges, particularly in the business climate, access to finance, enhanced management and labor capacities, technology and innovation, and market access. Factors like educational attainment, number of dependents, business location, monthly income, and livelihood kit received affected the implementation. Similarly, number of dependents, industry sector, location of business, asset size, monthly income, and livelihood kit received impact challenges. A significant relationship was found between program status and challenges, notably in the business climate and market access.

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Financial Literacy Practices on the Investment Decisions of Accounting Professionals in Makati City

Financial literacy provides individuals with the means to assess the potential risks linked with various investment options enabling investors to make educated decisions. Therefore, the objective of this research is to identify the financial literacy practices adopted by accounting professionals and determine the level of influence of these financial literacy practices on the investment decisions of the respondents. This research applied a quantitative research methodology with convenient selection of participants. The respondents consisted of Eighty (80) accounting professionals of selected firms in Makati City. A self-made survey questionnaire was utilized in gathering data on the demographics of respondents and the degree to which financial literacy practices influenced their investment decisions. Thus, the data collected from the survey questionnaire underwent analysis and interpretation utilizing interval data measurement on a Four-point Likert scale. The findings of this research highlighted that there exist a statistically significant correlation between budgeting (r=0.924, p=0.001), saving and investing (r=0.970, p<0.001), and debt management (r=0.919, p=0.001) on investment decisions of accounting professionals. Notably, saving and investing as financial literacy practices can be positively associated with investment decisions. When budgeting, it is crucial to assess whether significant purchases align with your needs and fit within your financial capabilities. Thus, the fact that the respondents tend to prioritize avoiding new debts emphasizes how important it is to manage debts responsibly when making investment decisions.

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Influence of Digital Marketing Strategies on Purchase Intention

Digital marketing is inevitably becoming popular in the marketing realm. Leveraging digital marketing strategies have been instrumental in fostering communication and engagement between brands and customers. These are recognized as powerful drivers capable of shaping customer’s purchase intention. However, a limited number of research explores the influence of these emerging trends on purchase intentions of customers in the fast-food chain industry. Therefore, the aim of this paper is to examine the influence of digital marketing strategies on customer’s purchase intention, and to identify the most effective digital marketing strategy for crafting compelling content and disseminating marketing messages to achieve the intended marketing goal. This study employed a correlational quantitative research approach with convenient selection of participants, utilizing a modified survey questionnaire as the principal means of data collection. The sample consisted of One Hundred Ninety-eight (198) actual customers of selected fast-food restaurants in España Boulevard, Manila. The data retrieved from the survey questionnaire was analyzed and interpreted using a Five-point Likert scale designed for measuring inter valdata. The findings of this research revealed that utilizing social media marketing, webinar platforms, mobile applications and e-commerce significantly influence customer’s purchase intention. Furthermore, it came to light that there is a highly statistically significant relationship between digital marketing strategies, namely, social media marketing (r=0.864, p=0.027), brand exposure through webinar platforms (r=0.802, p=0.055), mobile applications and e-commerce (r=0.854, p=0.031) on customer’s purchase intention of selected fast-food restaurants, and a positive strong correlation between affiliate marketing (r=0.759, p=0.080) and the latter. In addition, the results revealed that there is a positive moderate correlation between content marketing (r=0.548, p=0.260), and email marketing (r=0.575, p=0.232) on customer’s purchase intention.

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Analyzing the Effects of Macroeconomic Factors on the Financial Performance of Bangladeshi Commercial Banks

Since banks mobilize financial resources across the economy, they are expected to be critical in bringing about financial stability and economic progress. The purpose of this research was to determine the impact of macroeconomic variables on the financial performance of commercial banks in Bangladesh. From the World Bank website, secondary data were gathered for the fiscal years 2010 through 2021. Correlation, multiple linear regression, factor analysis, and model selection criteria were utilized for this study. From the correlation analysis, it was observed that the inflation rate was significantly and positively correlated with the financial performance of commercial banks in Bangladesh. From the multiple linear regression analysis, it was seen that import, exchange rate, and inflation rates have a substantial impact on Bangladesh's commercial banks' financial performance. From the factor analysis, it was observed that GDP and imports are highly correlated with Bangladesh's commercial banks' financial performance. Based on the model selection criteria, it was discovered that the model including all variables is the best. The government, other researchers, bank managers, possible investors, financial experts, and anybody else involved in Bangladesh's banking sector should all take note of the findings.

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Pioneering Digital Transformation in African: The Path to Maturity Amidst Unique Challenges and Opportunities

This paper employs a scoping review methodology to thoroughly investigate the distinctive challenges and opportunities that define digital transformation in African organizations. By examining critical dimensions, including technological infrastructure, governmental commitment, organizational culture, human capital development, regulatory environments, market dynamics, and economic factors, the study provides an in-depth analysis against the backdrop of Africa's burgeoning economies and the transformative aftermath of COVID-19. The scoping review methodology facilitates a comprehensive and expansive approach to literature examination, aligning key variables and essential terms with relevant literature sources. Drawing insights from a diverse range of materials, the findings illuminate both the transformative potential of digital technologies in Africa and the persistent hurdles, such as the digital divide, skills shortages, and infrastructure deficits. The synthesis of these insights not only underscores the imperative for innovation and widespread adoption but also emphasizes the necessity of societal restructuring to fully realize the impact of digital technologies in Africa. In conclusion, the paper offers recommendations that advocate for holistic, collaborative solutions, bringing together governments, private entities, and educational institutions in strategic alignment with the global discourse on Africa's role in the digital economy.

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Role and Contributions of Bangladesh National Museum in Preservation and Promotion of Contemporary Cultural Heritage and Works of Art

The Contemporary Art & World Civilization Department of Bangladesh National Museum is holding a crucial position in ensuring the preservation and promotion of our contemporary cultural heritage and works of art. This study aims to assess the role and contributions of the Contemporary Art & World Civilization Department of Bangladesh National Museum in the context of the acquisition and preservation of the history and heritage of Bengal through analysis of gathered artifacts and input from diverse sources, including general visitors, civil society, field experts, and researchers. Additionally, this research seeks to identify potential avenues of future growth and development within the department. Firstly, the matter of expanding gallery space and separating the department may be taken into consideration. The acute lack of space within the main museum warrants a separate building or branch museum to be able to house the large collection of the department. The security devices must also be functional. Secondly, as the research findings suggest, this department houses a considerable number of delicate works of art. Conservation of these artifacts is of utmost importance. Thirdly, the gallery walls of this department require renovation. And lastly, the matter of storage management is of utmost importance. Many priceless artifacts may be harmed after being exposed to elements or due to improper storage management. It is necessary to better equip the storage with relevant technology and train conservation officers in managing them. The findings of this study will offer valuable insights to the general public, civil society, experts, and researchers, and contribute to the enhancement of the department’s activities.

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