ABSTRACT Coaching is increasingly used to support students in the study entry phase (1st–3rd semester), emphasizing the coach-client relationship as a key process factor. Based on the similarity attraction paradigm, which suggests that people are drawn to those with similar characteristics, this study examines how coach-client and group-level similarities influence relationship quality and coaching evaluation. Data from N = 37 coaching groups were analyzed. Results show that surface-level congruence, such as the subject area, positively affects the coach-client relationship, while deep-level incongruence, particularly in openness, proves beneficial. At the group level, similarity in conscientiousness among participants leads to a more positive coaching evaluation. These findings highlight that both similarity and dissimilarity shape relationship dynamics and outcomes differently. Matching characteristics strategically can enhance coaching effectiveness by fostering optimal relationship dynamics and learning conditions. This underscores the need to consider individual and group compositions when designing coaching interventions in educational settings. By aligning characteristics with desired outcomes, coaching programs can be optimized for greater success. Understanding these mechanisms offers valuable insights for developing targeted coaching approaches that enhance student support and improve academic experiences during the critical study entry phase .
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