Student investment decisions are financial behavior and a form of awareness to achieve financial freedom and well-being at a young age. This study aims to examine the mediating role of student risk tolerance in making investment decisions based on financial literacy, overconfidence bias, and representative bias. The population included students from higher education in Denpasar City who invested in stocks, with non-probability sampling methods and purposive sampling techniques set the number of sample of as many as 105 respondents. Testing of research data using SEM PLS technique. The result proved that financial literacy has a negative and significant effect on investment decisions; overconfidence bias and risk tolerance have a positive and significant effect on investment decisions; while representative bias does not have a significant effect on investment decisions. Overconfidence bias has a positive and significant effect on risk tolerance but financial literacy and representative bias do not have a significant effect on risk tolerance. This study was able to prove that overconfidence bias has a positive and significant effect on investment decisions with risk tolerance as mediation, while risk tolerance is unable to mediate the influence of financial literacy and representative bias on investment decisions. Keywords: investment decisions, risk tolerance, financial literacy, cognitive bias

5S is a work system with an effectiveness perspective based on a specific industry culture. The 5S is a work system with an effectiveness perspective based on a specific industrial culture. The aim of this research is to test the application of 5S Culture (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) to the productivity of PT PLN NP UMRO employees. The research sample used was 39 people taken from employees of PT PLN NP UMRO Gresik Region as respondents to the research by distributing questionnaires. Testing using Systematic Random Sampling using a quantitative approach by processing questionnaire data obtained using the SmartPLS 4 application. The results of this study show that: (1) Seiri has a positive and significant influence on Employee Productivity (2) Seiton has a positive and significant influence on Employee Productivity (3) Seiso has a negative and insignificant influence on Employee Productivity (4) Seiketsu has a negative and insignificant influence on Employee Productivity (5) Shitsuke has a negative and insignificant influence on Employee Productivity. Keywords: Seiri, Seiton, Seiso, Seiketsu, Shitsuke, Work productivity

Studies that focus on the interaction of variables related to system quality, information quality, and service quality, as well as their effect on user satisfaction and subsequent intentions to switch to alternative e-commerce platforms can provide a better understanding of Generation Z's Customer behavior in using e-commerce applications. The approach used in this study is a quantitative approach. This study is to test the variables that affect switching intention with analysis tools using PLS software. This pathway analysis technique will be used in testing the magnitude of the contribution indicated by the path coefficients on each path diagram of causal relationships between IQ, SQ, SyQ, SI variables, on ST. The population is 188,951 people with sample of this study was Gen Z totaling 125 respondents. The results showed that Information Quality does not affect Customer satisfaction and the switching intention at shopee, but system quality affect the satisfaction and switching intention. The service quality has no effect on switching intention but affects customer satisfaction. Customer satisfaction affects the desire to change applications. Customer satisfaction mediates the relationship between service quality, system quality and the switching intention from shopee. However, it does not mediate the relationship between Information Quality and the switching intention Keywords: Service Quality, Information Quality, System Quality, Switching Intention, Customer Satisfaction

In this Digital Era, online marketing has become one of the most effective strategies in reaching potential markets through promotional media, including the custom cake business. The development of this business through the marketplace is one of the important strategies in increasing sales and expanding potential market share. The purpose of this research is to study how promotion and digital marketing influence consumer decisions to buy homemade cakes in Bandung City. This quantitative research was conducted in the Bandung City area using the Cluster Random Sampling Technique. A total of 100 respondents filled in the data and the data was collected through an online questionnaire and analyzed using SPSS version 26, through testing Validity, Reliability, Normality and Multiple Linear Regression Tests. The results show that the use of digital marketing and promotion influences customer decisions in Bandung City to buy Custom Cake. This research can be used by Custom Cake Companies to increase interest in buying custom cakes by conducting promotions and also through digital marketing.

The research is conducted to determine the effect of Social Capital (X1), Family Business Innovation (X2), and Dynamic capabilities (X3) on Organizational Agility (Y). The research is conducted using the quantitative method, applying the 5-Likert scale questionnaires to 180 Respondents who are family business members, by utilizing the purposive sampling method. This research utilizes multiple linear regression analysis to analyze the factors that provide significant effects on organizational agility. All three factors (Social Capital, Family Business Innovation and Dynamic capabilities) are reliable and valid according to the SPSS result after further calculation The result of the research presents the positive relationship and the significant impact that Social Capital, Family Business Innovation, and Dynamic Capabilities have on Organizational Agility in Family Businesses.

Through shifts in individual ways more and more activities require common sense. The growing public attention to health then influences customer consumption behavior. This research aims to see that purchasing decisions for isotonic Pocari sweat are influenced by brand awareness and perceived quality. The research method is Multiple Linear Regression. This research is expected to show that brand awareness and perceived quality influence purchasing decisions for isotonic Pocari Sweat. Bojonegoro University students who drank Pocari Sweat as samples. Non-probability sampling was used for research. A questionnaire containing 12 statements was distributed to 100 respondents to collect information. Multiple linear regression for research methods. This research shows that brand awareness variables and overall quality perceptions influence purchasing decisions where the F count is 9.942 > F table 3.09. The results also show that brand awareness affects buying decisions where the t-count is 2.664 > t-table 1.984. Meanwhile, the perceived quality variable does not influence purchasing choices; the t-count is 0.124, smaller than the t-table of 1.984. The coefficient of determination from the definition test (adjusted R2) shows that brand awareness and quality perception factors can understand 15.3% of the variation in purchasing decision factors. For comparison, various elements outside this research understand the excess of 84.7%.. Keywords: Brand, Isotonic, Pocari Sweat

Excessive consumptive behavior has a negative impact on students, such as a hedonic lifestyle, an uncontrollable shopping appetite and a tendency to have no savings in the future. The purpose of this study was to analyze the effect of using e-wallets, lifestyle, and family economic conditions on consumptive behavior with financial literacy as a moderating variable. The research population was 115 students of the Faculty of Economics and Business UNNES Bachelor of Economics and Accounting Education class of 2019. The sample was calculated using the Slovin formula so that a total of 89 students were obtained. The sampling technique used is simple random sampling or random sampling. Research data was collected using a questionnaire with the help of google form. The data analysis technique used is descriptive analysis and PLS Structural Equation Modeling (SEM) analysis. The conclusion of this study is that the use of e-wallets and lifestyle have a positive and significant effect on consumptive behavior. The family's economic situation has no effect on consumptive behavior and financial literacy cannot weaken the relationship between e-wallet use, lifestyle and family economic conditions on consumptive behavior. Keywords: E-Wallet, Lifestyle, Family Economic Situation

Due to the fact that both online and traditional marketing are currently being discussed actively, the goal of this research problem is to identify which method is more developed and has a positive influence on consumer purchasing decisions. This marketing endeavor aims to learn how influential these two methods are in determining the number of purchasing decisions, the number of people who want to buy using conventional online marketing methods, and the quality of the products that are offered. To accomplish this, questionnaires will be distributed; in other words, quantitative methods will be used; buyers will directly fill out the questionnaires when they meet or via social media; and 100 people will be used as samples. Discovering the purchase decisions made by consumers and being supported by data acquired in the field based on the existing conditions and convenience may be determined by choosing whether or not the results attained are the same as those obtained via conventional online marketing. Because conventional and internet marketing work together to achieve their respective aims, the combination of the two kinds of marketing has grown to become an essential component of contemporary culture. Keywords: Online Marketing, Conventional Marketing, Consumer Decisions

The development of the automotive industry in Indonesia has become an integral part of the country's economic growth. Along with population growth and increasing people's purchasing power, demand for motorized vehicles has soared, making Indonesia one of the largest automotive markets in Southeast Asia. However, in the midst of this rapid growth, Indonesia is also faced with increasingly fierce competition. This happened to the largest manufacturer in Indonesia, namely Toyota Auto 2000, where there was a decline in sales in the period 2017 to 2023. This research aims to investigate whether company commitment, product quality and service quality have an impact on the sales performance of Toyota Auto 2000, which in the end can create and maintain customer loyalty. The research method applied is a quantitative approach with an explanatory research type, which aims to explore the relationship and impact of the variables studied. The research population consisted of Toyota Auto 2000 consumers in the Bekasi area, with a sample determined based on a formula for a minimum sample size of 10 times the number of indicators used, resulting in a sample of 100 respondents. Data was collected through a questionnaire with a Likert scale as a measurement tool, and data analysis was carried out using the Partial Least Square (PLS) method. The research results show that company commitment and product quality have a significant positive impact on consumer loyalty, while service quality does not have a significant impact on consumer loyalty, which provides important insights regarding aspects that need to be improved in order to overcome declining sales and increase customer loyalty. at Toyota Auto 2000. Keywords: Consumer loyalty, Company commitment, Product quality, Service quality

The beauty industry is growing over time, giving rise to new problems, namely the accumulation of rubbish and cosmetic waste, therefore companies need to implement green marketing in the process. Generation Z really likes brands that always prioritize and implement green marketing. In this research, we examine the factors that influence Purchase Intention towards beauty products, especially green products in the city of Batam. The method used in this research is a quantitative method. Information data was obtained using a distributed survey method using data from 385 respondents who live in the city of Batam and were born in 1997-2012 or generation Z, sampling using a purposive sampling method. The tool used to manage data is Smart PLS. The research results prove: Attitude has a significant influence on Purchase Intention, Health Consciousness has no influence on Attitude, Perceived Behavioral Control has a significant influence on attitude, Price has a significant influence on Attitude and Subjective Norm has a significant influence on Attitude. Another finding is that Attitude mediates the influence of Environmental Concern, Perceived Behavioral Control, Subjective Norm on Purchase Intention, while Attitude does not mediate the influence of Health Consciousness on Purchase Intention. Keywords: Attitude, Generation Z, Purchase Intention