Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel compelled to study village branding owned by villages outside Java. With a qualitative approach, researchers used a literature review method on literature about branding villages outside Java which was documented on the Garuda Platform. This research succeeded in reviewing 9 existing literature titles and discovered the fact that most of the villages studied did not have a strong village brand. Keywords: Village, Brand, Outside Java, Literature Review.

One way to improve the Indonesian economy is to increase the number of entrepreneurs so that the number of businesses running is also increasing. But along with the increasing number of businesses in Indonesia, innovation is needed so that these businesses can survive in the market. This study aims to determine the relationship between personality traits and entrepreneurial learning that has been obtained on the intention or intention to innovate on the business project being run. The study sample size was 168 respondents. Researchers use Smart-PLS 4.0 software in data processing. The results of the study found that entrepreneurial education and personality traits have a significant impact on innovation intention. Personality traits will increase the influence of entrepreneurial education on innovation intention. This research is expected to be the basis for future research on innovation intention considering the lack of research that discusses it.

The purpose of this study is to determine the priority order of the criteria, sub- criteria, then determine which suppliers CV SL company can choose. The population in this study is the decision maker and management of CV SL.The sampling technique used was purposive sampling in order to obtain 7 people. The data analysis technique in this study used the Analytical Hierarchy Process (AHP), while the analytical tool used was expert choice 11. The results of the analysis of this study obtained the importance weight of the criteria with the first priority is quality (0.34), price (0.26) , availability (0.15), delivery (0.12), performance history (0.07), warranty & complaint service (0.06). Meanwhile, the results of the assessment of the importance of alternatives in supplier selection show that the LN supplier (0.0786) has the highest weight, the two IS suppliers (0.0760), the three MJ suppliers (0.0733), the four TL suppliers (0.0711), the fifth supplier FI (0.0703), the sixth supplier LM (0.0684). The results of this calculation can be used by the company as a consideration in determining the next supplier selection policy.

After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.

Customer satisfaction is the most important thing in terms of consumer loyalty to a brand. With the financial literacy of Indonesian society still being very small, will the relationship between customer satisfaction and brand loyalty be strengthened or weakened. The research method used in this research is a quantitative research method by distributing questionnaires. The sample from this research was 101 respondents (Generation Z). The data was processed using the IBM SPSS 26 application. The results of this research are that customer satisfaction influences brand loyalty by 34.3%. financial literacy influences brand loyalty by 2.8%. However, financial literacy as a moderation is not able to moderate the influence of customer satisfaction on brand loyalty with an influence of 35.8%. 

This study investigates the impact of Brand Image and Perceived Risk on Attitude and Intention to Use Paylater services among Generation Z in Indonesia's growing financial technology landscape. Paylater, a widely adopted service, facilitates cashless fulfilment of needs. This study focusing on Generation Z which domicile in Java Island Indonesia. The aim of this study is to elucidate Paylater's significance as an emerging financial solution, providing insights to manage user risks and enhance understanding of consumer decision-making processes. Data from 125 respondents collected via questionnaires and analysed using Partial Least Square (PLS), the study reveals significant associations that the existence of Brand Image has significant impact to attitude and attitude is significant to Intention to use Paylater. This path are the most important variables that has greatest value impact to influence Paylater’s intention to use. However, Brand Image's impact on Intention to use Paylater is insignificant. The existence of Perceived Risk significantly influences Attitude. The result also prove that brand image and perceived value are not directly significant to paylater’s intention to use.

The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.

The purpose of this study is to analyze, prove marketing transformation strategies, and find out the factors that become obstacles in the implementation of transformation strategies in smart branches at bank mandiri regional II Palembang. The research method used in this study is qualitative method. This type of research is a case study with a single case study design. In this study using a descriptive research design. The smart branch marketing transformation strategy at Bank Mandiri Regional II Palembang has been quite effectively implemented, this digital banking 5.0 innovation by Mandiri offers a different experience from other banking services because the ease, speed and accountalization of solving customer needs is very structured and measurable in accordance with customer needs. The type of research in this research is a case study with a single case study design. In this study using a descriptive research design. The smart branch marketing transformation strategy at Bank Mandiri Regional II Palembang has been quite effectively implemented, this digital banking 5.0 innovation by Mandiri offers a different experience from other banking services because the ease, speed and accountalization of solving customer needs is very structured and measurable in accordance with customer needs.


 
 
 
 Abstract. Utilization of information technology is the behavior of technology employees with their duties, measurement, based on frequency of use in the diversity of applications used. Information technology is the study, design, development, implementation, support or management of computer-based information systems, especially software applications and computer hardware. Lack of use of information technology in the PT area. Taspen (Persero) Nias Islands Branch Office causes obstacles related to information, rights and obligations for Taspen participants, especially for participants who have entered the Retirement Age Limit. Because this obstacle often becomes a problem for a company, where when participants do not know their rights as Taspen participants, the company will be involved in the investigation process for Taspen participants who have obstacles or obstacles in managing their rights. This research aims to find out how information technology is used by participants at PT Taspen (Persero) Nias Islands Branch Office. Based on the research results, it was concluded that PT Taspen (Persero) Nias Islands Branch Office had taken significant steps in utilizing Information Technology (IT) to overcome the obstacles faced by retired participants, such as device non-uniformity, limited digital literacy, and electricity stability problems. However, there are still several challenges that need to be overcome. Improving participants' understanding of applications and web portals, as well as improvements in technical aspects and data security policies, is essential. Outreach and education are key in helping participants, especially older ones, understand the full benefits of IT in managing their retirement. Efforts to improve customer service with faster responses are also needed. With an ongoing commitment to increasing participants' technological understanding, improving the onboarding process, and maintaining strict data security standards, PT. Taspen (Persero) Nias Islands Branch Office can maximize the benefits of IT, provide a positive experience for participants, and maintain a high level of trust in the company.
 
 
 
 

Abstract. Providing actual data is the aim of the study, such as profitability, liquidity, and stock price analysis, to support the company's valuation. This research was done in 2022 on businesses in the consumer non-cyclical industry. A total of 106 businesses were chosen as sample companies using the purposive selection technique. year of observation based on 2022 cross-sectional data. The data was obtained from the corporation under observation's financial statements as well as several of its auxiliary websites. The study data analysis methodology makes use of the Ordinary Least Squares (OLS) approach and multiple regression analysis with the Eviews12 analysis tool. The study's findings indicate PBV is positively impacted by the stock price probability of 0,0020 < 5% and positively and significantly by the ROE factor of 0,0021 ≤ 5%. Nevertheless, PBV is negatively impacted by CR 0,135 ≥ 5%. Keywords: Stock price; Liquidity; Profitability; Company value