This study examines the dynamics of gender equality, identified as one of the most significant Sustainable development Goals (SDGs) in the United Nations' 2030 Agenda, within the tourism sector in Mexico. This analysis focuses on the description of tourism activity and the performance of gender equality indicators during the fiveyear period from 2003 to 2018. For this analysis, data were sourced from the Economic Census of INEGI (National Institute of Statistics and Geography). Based on the classification of the 133 tourist destinations from the National System of Statistical Information of the Tourism Sector in Mexico (DATATUR) of the SECTUR (Mexican Ministry of Tourism), the 70 most representative tourist destinations for the country were selected for this research. The findings of the study indicate more elevated values of the gender equality index in interior cities and cultural destinations, contrasting with lower scores in one of the states most focused on tourism industry in Mexico. However, it is noteworthy that the growth dynamics of the gender equality index are more pronounced in the Yucatan peninsula and Baja California. In contrast, states hosting cultural destinations and traditional beaches exhibit a more moderate development pace in terms of gender equality. Furthermore, it is observed that the values of the gender equality index are higher in specific tourist destinations or municipalities, compared to the state averages in which they are located.

Objectives: This project proposes the integration of stingless bee honey (Scaptotrigona mexicana) and Persian lemon bagasse (Citrus latifolia Tanaka) in the formulation of a functional product to promote its commercial use as by-products of food generated in supply chains. supply. Methodology: Seven formulations of Persian lemon bagasse, glucose and stingless bee honey were evaluated for the gummy candy proposal. The study was conducted with consumers in a centralized location setting. The level of liking was measured with a 9-point hedonic scale. Acceptability and purchase intention were measured with a binomial scale. Contribution: it was observed that the samples with the highest acceptance by consumers were those that did not contain Persian lemon bagasse.

Augmented reality (AR) is a technology that has been gaining greater presence in different sectors, among which we find education, marketing, training, tourism, among others. Augmented reality can be consumed in two ways, one is by creating an application that is installed on a smartphone or tablet and the second is through web environments (Web AR). Through the use of a web platform, a tour is developed through the tourist places named below in the township of San Martín Texmelucan Puebla, Mexico: Iglesia El Carmen, Antigua fábrica textil El Carmen, Parroquia de San Martín Obispo de Tours, Monumento a la Unificación Obrera, Complejo Cultural Texmeluquense and Antígùa estación Ferroviaria. Within the AR Web, it allows you to see the locations, the map and show the route to follow to reach the tourist place. When you reach the destination, within a pre-established radius, you will be able to see information and an image or video representative of the place. For the development, the following steps were followed: determining the tourist places, collecting relevant information about each place (description, images, latitude and longitude), creating the scene and content, testing and adjusting the scene, and finally sharing the link.

This study focused on Othón P. Blanco municipality, aiming to comprehend the well-being perception of young participants in the "Youth Building the Future" social program. The objective was to assert that the variable under scrutiny significantly influences their worldview, subsequently impacting thoughts and mitigating antisocial (violence, addiction) and criminal behaviors reflective of social marginalization and inequality. The research is theoretically grounded in Sen's Human Development model, conceptualizing it as the expansion of individuals' capabilities and opportunities for a quality life. Employing a qualitative approach due to its phenomenological nature, the study adopted a narrative autobiographical life story design. The sample, comprising 36 subjects aged 18 to 29 with diverse socioeconomic backgrounds, aimed for maximum variation. Results revealed that all subjects perceived a positive shift in their quality of life, encompassing physical, social, and psychological wellbeing. The study concludes that the journey towards a healthier society commences with access to opportunities, affirming Amartya Sen's theory. Human development and well-being indicators are incorporated through policies promoting equity and equal opportunities, fostering peace and non-violence. The program aligns with the well-being objectives of the 2030 agenda.

Currently, Higher Education Institutions (HEIs) are called to undertake a change within themselves to respond to the needs of different organizations and society, through the generation, development and transfer of knowledge, fulfilling their mission. to train professionals who will respond to the needs of society by facing new social problems, since it is through knowledge and daily practice of corporate social responsibility, science, technology, and innovation that tools, models are presented. , actions and programs that contribute to social well-being, economic growth, development, competitiveness of organizations and the country in general.

In Latin America, and in the case of this research in El Salvador, social networks constitute an important tool for cyberactivism, a form of interaction adopted by users of information and communication technologies (ICT) to promote social transformations. Although it is true that social networks offer obvious advantages for the visibility of individuals and groups, it is important to highlight that the risks associated with them entail challenges linked to the reliability of the sources, falsehood, or contradiction of data, among other aspects. In more recent years, such networks have been used by activists of all ages and backgrounds to achieve visibility and legitimacy for their causes, build community and solidarity, remedy digital inequalities, and participate in public spheres, motivating a series of studies and publications that, due to their implications, invite to carry out a careful bibliographic review to delve deeper into the emerging phenomenon of cyberactivism, so the objective of the work shared here is to identify and reflect on some researches carried out on social networks that illustrate the digital activism in young people, in order to identify guiding initiatives for user awareness.

According to Santos (2010) he say that customer loyalty is to measure, manage and create value and Furnell C. (2008) say that for a customer to be satisfied it has the consequence that they can buy more in the future, in our work the objective is to know the importance of satisfaction and loyalty, where companies in the restaurant business guarantee their point of view, comparing it with the opinion of the clients of Colonia Narvarte through a mixed investigation were it was an interview with the restaurateurs with a sample of 15 high-quality restaurants with a quantitative investigation and 1,924 inhabitants of the same neighborhood and that meets the characteristics that interest us and that is shown in this document where a confidence interval up to 95% and an error of 5% were expected and the results were very interesting where thanks to these results the companies before starting to implement a strategy, the should read this article so that they can implement either satisfaction or loyalty strategies in order to contribute to the continuous improvement of the processes of the companies so that they give an accurate follow-up to their clients.

This article explores the characteristics of the emotional salary and its effect on people's quality of life; It is not new to mention that organizations need to be competitive and to achieve this the human factor is of the utmost importance, however, companies are concerned and invest more time in developing and implementing business strategies for their growth, however they are rarely concerned for remunerating and compensating its work team, this being a key piece to retain its best talents, increase performance and increase productivity, so motivation towards collaborators must be a constant concern of any organization- Today, the dynamics Current jobs require a factor that balances their family life and their professional environment, which is why it becomes clear how emotional salary appears as a complement, since the affective needs of workers have a direct impact on emotional well-being and have a direct impact on their labor performance.

The human capital represents, without a doubt, an indispensable force to increase productivity and efficiency in companies overseas. The objective was to define a profile of excellence for talents who can participate in a leading company in northern Mexico. A second objective was to prepare a judgment of the company regarding its recruitment and personnel selection procedure. The parameters were qualitative and a questionnaire with open questions was used as a data collection instrument. The ideal profile for each position was identified considering previous experience, academic training, skills, and even intangible variables such as the company's organizational culture. The coordination of the candidate's work area and the recruitment area, as well as the selection of personnel, was analyzed. The priority of company employees to fill their vacancies over external candidates was considered. In addition, a structuring of a competency model was pondered. The results showed that in the selection process, the verification of the information provided in the resume, such as personal and work references, is emphasized.