ABSTRAKAnalisis keputusan berlangganan bisnis perlu dilakukan untuk mendapatkan strategi pemasaran yangtepat. Banyak sekali platform digital yang saat ini ada, dimana salah satu yang paling sukses dan banyakdigunakan oleh orang Indonesia diantara kompetitor-kompetitor lainnya di dunia industri Video on Demandadalah Netflix. Penelitian ini bertujuan untuk menganalisis adakah pengaruh perilaku konsumen, citra merek,dan minat pembelian pada Keputusan Berlangganan aplikasi Netflix. Populasi pada penelitian ini adalahpelanggan dan/atau pengguna aplikasi Netflix yang tinggal di Area Jabodetabek yang dilakukan denganmetode purposive sampling dan terkumpul 100 responden. Penelitian diolah dengan bantuan softwareSmartPLS 3.0 dan didapatkan hasil (1) Perilaku konsumen berpengaruh positif dan tidak signifikan dengankoefisien 0,071 terhadap Keputusan Berlangganan, (2) Citra Merek berpengaruh positif dan signifikandengan nilai koefisien 0,293 terhadap Keputusan Berlangganan, (3) Minat Pembelian berpengaruh positif dansignifikan dengan koefisien 0,430 terhadap Keputusan Berlangganan. Adapun kontribusi secara bersama-sama variabel perilaku konsumen, citra merek, dan minat pembelian yang ditunjukkan nilai adjusted R Squaresebesar 50% dan sisanya sebesar 50% dipengaruhi oleh variabel lain diluar model dari penelitian ini.Kata kunci : perilaku konsumen, citra merek, minat pembelian, dan keputusanberlangganan.ABSTRACTAnalysis of business subscription decisions needs to be done to get the right marketing strategy. Manydigital platforms currently exist, and one of the most successful and widely used by Indonesians among othercompetitors in the Video on Demand industry is Netflix. This study aims to analyze whether there is aninfluence of consumer behavior, brand image, and purchase intention on the purchase decision for the Netflixapplication. The population in this study are subscribers and/or users of the Netflix application who live in theJabodetabek area. The study was carried out using a purposive sampling method and collected 100respondents. The research was processed with the help of SmartPLS 3.0 software, and the results wereobtained: (1) Consumer behavior has a positive and insignificant effect with a coefficient of 0.071 onpurchasing decisions, (2) Brand image has a positive and significant effect with a coefficient value of 0.293on purchasing decisions, (3) Purchase intention has a positive and significant effect with a coefficient of 0.430on purchasing decisions. The joint contribution of the variables of consumer behavior, brand image, andpurchase intention is shown by the adjusted R Square value of 50% and the remaining 50% is influenced byother variables outside the model of this study.Keyword : consumer behavior, brand image, purchase intention and subscription decision

Teaching diversity in social pedagogy and social work training is vital for promoting inclusivity, cultural competence, empathy and effective practice. It supports students in their personal development and equips them to navigate today’s interconnected world. Inspired by bell hooks’s Teaching to Transgress: Education as the practice of freedom, this article describes diversity reflection – an approach that invites students’ and teachers’ diverse thinking – and how it can be implemented in preparation for and delivery of diversity training for future social pedagogues and social workers. The article also explores why it is important to embrace diversity as an aspect in professional reflection. It outlines how such reflection should take place on a micro, mezzo and macro level. Finally, it introduces further aspects of teaching diversity, including the need for lecturers to exercise professional and personal reflection and how the teacher’s diversity influences preparation and delivery of diversity training.

This paper examines Beijing air pollution treatment through examining the Aerosol Optical Depth from 2013 to 2019, and pollutants density change in the region of Beijing city, Tianjin city, and Hebei province, using remote sensing products, i.e., aerosol optical depth from MODIS and the Sentinel- 5P SO2 and NO2 density products in Google Earth Engine and QGIS. The study finds that the whole region experienced an AOD decrease. In addition, the patterns suggest that Beijing didn’t shift its pollution to the surrounding area. However, Beijing city’s SO2 and NO2 density still remain high in the region. Additionally, a machine learning model is introduced to further understand the dynamics of PM2.5 in Beijing.

The ever-increasing role of employee satisfaction in the survival and success of higher educational institutions points towards a strong emphasis on good governance. This study examined the mediating role of policy management on the relationship between good governance and employee satisfaction. Two hundred and sixty-eight respondents participated in the study, representing the population of Faith-Based Higher Educational Institutions in the (AHEI's) Philippines. The descriptive, correlational, regression, t-test, and structural equation modeling techniques were used to analyze the data. The results exhibit strong implementation of good governance, high levels of employee satisfaction, and effective policy management as perceived by the employees. Moreover, the study found a positive correlation between good governance, employee satisfaction, and policy management. It was also discovered that the sex, marital status, educational attainment, and salary of the respondents do not moderate the influence of good governance on employee satisfaction. Finally, the findings also revealed that policy management partially mediates the relationship between good governance and employee satisfaction.