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An Influence of Price and Ease of Purchasing on Tokopedia e-commerce on Consumer Satisfaction during the Covid19 Pandemic

The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.

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Portfolio Optimization: Application and Comparison of Markowitz Model and Single Index Model on LQ45 Stocks in Indonesia Stock Exchange

This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.

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Effect of Cash Conversion Cycle on Company Profitability: A Study on Indonesian Food and Beverage Listed Companies

The Indonesian Food and Beverage industry is a dynamic and pivotal sector in the Indonesian business ecosystem, contributing significantly to the nation's economic growth and reflecting its cultural diversity. This paper delves into the relationship between the Cash Conversion Cycle and the profitability of Indonesian Food and Beverage listed companies. By examining this intricate connection, the study aims to provide valuable insights for financial managers, policymakers, investors, and researchers within this sector. This study used panel data regression with a purposive sampling method with a total of 687 samples that spans from 2007 until 2022. Data processing in this study uses Eviews 9. The research adopts Gross Profitability as a precise measure closely linked to working capital management and tests hypotheses related to the Cash Conversion Cycle components, including Days of Inventory Outstanding, Days of Sales Outstanding, and Days of Payable Outstanding. The findings reveal that Days of Sales Outstanding significantly and negatively impacts Gross Profitability, emphasizing the importance of efficient accounts receivable collection for profitability. Days of Inventory Outstanding, while marginally significant, also shows a negative association with Gross Profitability. In contrast, Days of Payable Outstanding does not exhibit statistical significance in explaining variations in Gross Profitability. These insights provide valuable guidance for managers in optimizing working capital management. Moreover, the paper recommends future research directions, including long-term analysis, industry-specific exploration, the influence of macroeconomic factors, comparative studies, and qualitative research to deepen our understanding of the Cash Conversion Cycle 's role in the Indonesian Food and Beverage industry and enhance financial management practices.

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Physical Environment and Food Safety on Loyalty through Customer Satisfaction at Fast Food Restaurant “X” in North Jakarta

The market potential for fast food restaurants in Indonesia is large. Fast food restaurant “X” in North Jakarta which is one of the fast food restaurants in Indonesia has four competitors that becomes a challenge. Therefore, this fast food restaurant can build good relationships with customers, so customer loyalty can be achieved. Customer loyalty can be influenced by physical environment and food safety through customer satisfaction. Furthermore, customer loyalty can be influenced by customer satisfaction. Customer satisfaction can be influenced by physical environment and food safety. Thus, this research aims to test the influence of physical environment and food safety on customer satisfaction; test the influence of customer satisfaction on customer loyalty; and examine the role of customer satisfaction in mediating the influence of physical environment and food safety on customer loyalty. The study population is customers from fast food restaurant “X” in North Jakarta. 140 people as the research respondents were examined. The sampling method used is non-probability with purposive sampling technique. The research instruments used are questionnaires via Google Form. The data analysis technique used is SEM using SmartPLS software. The results are physical environment and food safety have positive influence on customer satisfaction, customer satisfaction has positive influence on customer loyalty, and physical environment and food safety have positive influence on customer loyalty through customer satisfaction. Hence, fast food restaurant “X” in North Jakarta must pay attention to the physical environment and food safety because these can increase customer satisfaction and ultimately maintain customer loyalty.

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