How can Aristotle's ethos be used as cultural attire in business communication?
Answer from top 10 papers
Aristotle's concept of ethos, as described in Ngai and Singh (2018), is foundational to the character of a communicator, encompassing good thoughts, morals, and intentions, which translate into credibility through expertise and trustworthiness (Ngai & Singh, 2018). Ethos is not merely a static attribute but can be seen as a form of cultural attire in business communication, where it is woven into the fabric of corporate identity and reputation management. Shanahan and Seele (2015) extends this by highlighting the role of virtue in ethos and its impact on a corporation's ability to recover from reputational damage, suggesting that a deficit in ethos can lead to ethical crises (Shanahan & Seele, 2015).
Interestingly, while ethos is traditionally associated with moral character, its application in business communication also involves adapting to the cultural context of the audience, as indicated by the comparative analysis of classical rhetoricians in Zaini et al. (2022). This adaptability is crucial in the global business environment, where cross-cultural communication and language culture play significant roles (Hasmawati, 2020; Shamne et al., 2019). Furthermore, the principles of biblical business ethics discussed in Zhuang (2023) suggest that ethos, imbued with universal moral values, can transcend cultural boundaries and foster ethical economic behavior.
In summary, Aristotle's ethos, when applied as cultural attire in business communication, implies a dynamic and adaptable quality that is essential for effective interaction in a diverse business landscape. Ethos serves as a bridge between personal credibility and corporate identity, influencing not only interpersonal communication but also the broader cultural and ethical climate within which businesses operate (Hasmawati, 2020; Ngai & Singh, 2018; Shamne et al., 2019; Shanahan & Seele, 2015; Zaini et al., 2022; Zhuang, 2023). The integration of ethos into business communication ethics is therefore critical for maintaining positive relationships with stakeholders and upholding an organization's image (Tsaryk et al., 2023).
Source Papers