Abstract

This article discusses the problems raised in the aphorisms of Zynoviy Bychko who is an Ukrainian dialectologist, linguist, professor of Lviv Ivan Franko National University, member of the Ukrainian National Union of Journalists, member of the Shevchenko Scientific Society, member of UIA. He identifies the main means of imagery, focuses on the vitality of the Ukrainian language, which the scientist has repeatedly violated. Analysis of the material was carried out by a descriptive method using elements of analysis of scientific sources.
 The authors emphasize that Zynoviy Bychko’s aphorisms are primarily educational in nature. Taking care of the accessibility, general understanding and imagery of his catchphrases, the author often resorts to the use of transparent analogies that help to comprehend the essence of such difficult concepts as language, word, genetic code. He compares language with an icon, space, galaxy, building structures, works of art, women's jewelries, the human nerve, concrete and abstract concepts, which helps to show the complexity and simplicity of speech. The author endows the lexemes of the language and the word with numerous epithets, creates a phytocharter of the Ukrainian alphabet, which convinces of the beauty and richness of the Ukrainian language.
 Zynoviy Bychko, taking care of the vitality of speech, with vivid examples shows the antiquity of archetypal symbols, the beauty of the poetic word and the perniciousness of speech, distorted by surzhyk and slang, barbarisms. Based on the research of geneticists, physicians, convinces of the harmfulness to the moral and physical health of a person of the negative energy that obscene vocabulary produces.
 The issues of purity, aesthetics, ecology of personality speech are urgent problems, they should be solved professionally and persistently, despite the resistance of opponents. The prosperity of the language, the expansion of its information space is a question of the Ukrainian survival in Ukraine, it is a question of state independence and individual freedom.

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