Zygmunt Bauman: "tropika diskursu", slovo o pop-kultuře a spotřební společnosti epochy "tekuté modernity"

Abstract

Zygmunt Bauman's distinctive language style plays an important role in his works and sets him apart from the 'post-modern sociologists', among whom he does not count himself. After a short overview of the metaphors and metonymies that Bauman uses and that a) distinguish himself from the incom- prehensible language of the 'post-modernists' and b) open up new perspectives on both classical and new sociological themes, the author turns to Bauman's concept of 'liquid modernity', the cultural substance that for Bauman is part of the consumer society. While Bauman refrains from entering the debates over 'high' and 'low' culture (he does not use the term 'mass culture' at all), he for- mulates a number of interesting observations on contemporary 'pop culture'.