Abstract
The purpose of this study is to determine the impact of visitors’ destination image perceptions on participation in events. In this context, 283 questionnaires were * Yrd. Doc. Dr., Canakkale Onsekiz Mart Universitesi/Turizm Fakultesi/Seyahat Isletmeciligi ve Turizm Rehberligi Bolumu, hadjimehmet@gmail.com, ORCID ID: orcid.org/0000-0003-0718-7296** Ars. Gor., Canakkale Onsekiz Mart Universitesi/Turizm Fakultesi/Turizm Isletmeciligi, bulukbuket@comu.edu.tr, ORCID ID: orcid.org/0000-0001-5646-6166*** Doc. Dr., Canakkale Onsekiz Mart Universitesi/Turizm Fakultesi/Seyahat Isletmeciligi ve Turizm Rehberligi Bolumu, lutfiatay@yahoo.com, ORCID ID: orcid.org/0000-0003-2598-6227administered face-to-face to visitors who visited Canakkale province for the bicycle tour event on 25-26 March 2017. In this context, attitudes and behaviors scales Oter ve Ozdogan, 2005 is used to measure the objectives of tourists’ participation. In addition, destination image perception scales Bolton and Drew, 1991; Buhalis, 2000, Bigne et al., 2001, TianCole et al., 2002; Sirakaya, Petrick, and Choi, 2004 is used to to determine the visitors’ destination image perceptions. The data gathered from end of the study were examined through t-test, variance analysis and regression analysis. As a result of the study, it is seen that the perceptions of destination image generally have a positive influence on the participation to bicycle tour events. The results of the study is thought to be beneficial in terms of destination managers and marketers
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
