Zuma versus Ramaphosa: Factors Influencing Party Choice of South Africans in the Run-up to the 2019 Elections

Abstract

The outcome of the 2016 local government elections in which the ANC lost substantial support, fuelled early speculation on not only the outcome of the 2019 general elections, but also on the factors which were likely to determine party support. Added to this was the deteriorating political and socio-economic situation in South Africa. Against this background, two national surveys were undertaken in October/November 2017 and October/ November 2018 to establish the factors at these particular times that were likely to influence the vote choice of South Africans. From both surveys it was found that South African voters increasingly base their choice of a party on rational considerations. Trust in the president was a particularly important predictor of voter choice. In the first survey, loss of trust in the president (Zuma) resulted in a loss of faith in the ANC and in support of the party; while in the second survey, the converse was true: an increase in trust in the president (Ramaphosa) reflected an increased trust in and support for the party. Other predictors of vote choice in both surveys include a desire for socio-economic well-being and hope for a better future; the fear of losing a social grant; age; and racialised party images.