Zoom in and zoom out the glocalized network: when transnationalism meets geopolitics and technopolitics

Abstract

ABSTRACT Drawing on theories on transnationalism and organizational crisis communication, this research uses the lens of glocalized networks with both global and local connections to examine how Zoom, as a transnational tech firm, responds to geopolitics and technopolitics during the volatile times of a global pandemic. Based on digital, text, and video data, corporate documents, media interviews, and coverage, the research traces Zoom's trajectory before and during the pandemic. I first describe how glocalized networks enabled Zoom's birth and growth, especially taking advantage of cross-border talent flow and fundraising. Second, I assess how the same glocalized networks become a liability, forcing the firm to zoom in and out along the hardening physical and digital borders, due to shifting geopolitics and technopolitics in and between the United States and China. Results shed light on the transnational logics shaping Zoom's network reconfiguration to defend and restore its image that has been threatened by national security accusations.