Abstract
Cash has the function of providing current, as well as continuous financial solvency of companies. Among the conditions of existence of market CSR, primary condition of the survival of its existence is the continuing payment ability. The use of cash in this way facilitates the appropriate use of other forms of business assets. Therefore, the role of cash is compared to the role of lubricating oil when the engine is running. This comparison illustrates maximizing profitability of the company and the reasons for the minimization of the cash amount, but not at the cost of jeopardizing the solvency of the continuous ongoing companies. This means that, similarly to lubricating engine oil, there should be neither too much, nor not enough of it.
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