Abstract

In recent years, the global waste problem has taken a massive toll on the ecology of the earth. The philosophy of zero waste treats it as a misallocated resource that can be circled back into the production or consumption process. This paper aims to study consumers' perception in metropolitan cities in India toward a zero-waste lifestyle and management. The study investigates the change in consumer perspective from the conventional way of waste disposal to the newer and more sustainable way of life. Data from 314 consumers residing in metropolitan cities in India were collected to study their attitude towards zero-waste.

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