Abstract
In this paper, the author analyzes the legal framework for the regulation of company protection as an important distinguishing feature of companies in Croatian company law, especially in the light of the first amendment to the Companies Act from 2022. With regard to the key principle of exclusivity in company protection, all modalities of unauthorized use are considered other companies, both according to the afore- mentioned law and according to special regulations. Thus, the modalities of prote- cting the company according to the regulations on companies and the court register were specially processed, with a note that a company can be protected in Croatian law also according to the regulations on unfair competition (unfair trading) and in- dustrial property (protection of trade marks and other distinguishing marks). The paper specifically pointed out the novelties in the Croatian Companies Act regarding the inclusion of the names of international organizations and countries in the name of a company.
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