Abstract
The gradually increasing competition rivalry between firms takes place on those resources that are unique, rare, inaccessible to others. It is they who are the source of sustainable competitive advantage. Therefore increasing importance of intangible assets, hiding in people, ideas, know-how, reputation, relationships and systems. This article presents a fragment of the author's research results over the hidden champions of the Polish economy. The aim of the publication is to show that these European or even world leaders build their competitive potential just based on intangible resources
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