Abstract

快时尚作为一个近几年新兴的时尚潮流，迅速在全世界范围内流行并在中国蔓延，ZARA是其中的佼佼者，本文首先研究了ZARA的快时尚模式，然后结合中国目前的竞争环境，针对ZARA现在在中国的市场困境提出了解决方案。 Fast fashion is a new trend and it rapidly spreads around the world. Being the outstanding representative, ZARA has been in China for more than ten years, but it’s now in dilemma. In this paper, we firstly study the Fast Fashion model of ZARA. Considering the competition environment in China now, we give our suggestion of solutions for its dilemma.

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