Zabić marketing, śmierć zarządzaniu!

Abstract

The aim of the paper is to show that management and marketing, in terms of their interpretations dominating in the Polish higher education, are structurally unsustainable in a world that attempts to respond to the climatic and ecological challenges. The subject and starting point of the article is the critique of two popular definitions of management and marketing. The research problem relates to the incompatibility of social practices, such as contemporary management and marketing, with the scale of the challenges of the Anthropocene and the need to search for new, even utopian, ways of organizing reality. The main research questions are: are management and marketing practices in their current shape sustainable in a world that has decided to face the climatic and ecological challenges, and why is so.