Z KUŞAĞI TURİZM ÖĞRENCİLERİNİN OYUNLAŞTIRMA KİŞİLİK TİPLERİ İLE BEŞ KİŞİLİK TİPLERİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ

Abstract

Hotel businesses have a physical work environment where tourists and employees interact at the same time. As Gen Z grew up in the digitalized virtual world, their expectations from the business environment were different. At the beginning of these differences is the necessity of changing the traditional approaches to human resources management in hotels. Human resource management has turned to gamification applications as an innovative strategy. Human resources can place the right person in the right job as a result of matching personality and gamification user types. In addition, with the personality results obtained, it can enable us to make gamification designs suitable for the employees. This research aims to determine the gamification user types and five-factor personality types of Gen Z tourism students, who are current and potential employees, and to examine the relationship between them. The research was carried out using the quantitative method. The population of the research consists of 953 tourism faculty students' and a total of 449 participants were reached with the convenience sampling method. The data was collected on the online Question Pro platform using the survey method. A total of 280 usable questionnaires were included in the analysis. The mean and percentage values of the data obtained from the participants enabled the determination of the highest and lowest gamification and personality types. Research hypotheses were tested by correlation analysis. According to the research findings, the disruptive gamification user type and the responsible personality type were highest score among tourism students. As a result of the hypothesis tests, a negative relationship was determined between gamification user types and personality types. The results of the research reveal that creating personas and gamification designs within the framework of personality and gamification user types of employees in tourism and other sectors will play a key role in the success of the application. It has been concluded that the Gen Z exists with different personality types in the physical and virtual worlds.