YouTube y los debates electorales entre Dilma Rousseff y Aécio Neves en las elecciones de 2014 para el Presidente de Brasil

Abstract

In Brazil, electoral debates have been shown since the elections of 1989 important sources of information for voters, although their effects have been poorly studied in the last two decades. It is a consensus on the subject that the electoral debate expresses a moment of confrontation between candidates in an attempt to influence the opinions of voters in order to achieve victory. As a rule, it is considered that the more competitive a larger election is the Elector’s interest in the debates. In this sense the goal in this article is from the searches on YouTube to ascertain the interest of the Internet users by the electoral debates in the elections in 2014 and check the impact of the electoral debates on the search for names the candidates Dilma Rousseff and Aecio Snows on YouTube. The results achieved by the analysis show that the last electoral debates closest to the day of the election were the most searched on YouTube. And finally the occurrence of the electoral debate can consistently affect the interest of Internet users by candidates, but among internet users the degree of search for candidates ‘ names suffers a variation possibly according to the performance of Candidate in the debate.