Abstract
This study aims to determine patterns of use of YouTube for communication science students. The pattern referred to here includes the motive and intensity of using Youtube. We have conducted a survey and described the motives for using Youtube by students including cognitive motives and affective motives. We have also calculated the value of these motives and the results show that the cognitive motives of students accessing Youtube are slightly greater than their affective motives
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Schedule a callMore From: Journal of Information Technology and Its Utilization
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