Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process

Abstract

IntroductionAlthough it was introduced only a little Over two decades ago, PakistanTelevision (PTV) seems to have made tremendous progress in terms of thestandards set by developing countries. PTV now covers 86.4 percent of thetotal population. In a national sample, over 50 percent of all men aged twentyoneand above were found to watch TV daily or often, while the rest watchedless frequently or never. Females, despite the lack of concrete data, are likelyto be even higher consumers of TV fare due to their homebound social status.Similarly, it appears that both males and females under twenty-one yearsof age watch even more television.This precipitate pervasiveness of TV in a developing society like Pakistangives the entertainment TV or entertainment video element of the indigenousculture industry vast potentialities in any serious strategy designed to furthersocial development and to socialize audience members into family, community,and sociopolitical norms within the system at the microindividual, interpersonalsubsystem, and macrosocietal levels. Unfortunately, there have been very fewtheoretically based empirical studies done on any aspect of PTV transmissions ...