Abstract

The paper studies the role of an individual value system in interrelation with the mechanisms of psychic self-regulation of behavior in the context of the communicative environment expansion within the modern information society. The relevance of the analysis of internal value behavioral regulators is connected with the declaration of freedom of thought and action as a priority guideline for self-assertion of youth in the modern society. However, the implementation of thought and action freedom in social life causes an internal psychoemotional tension, as a young person evidently or non-evidently is forced to correlate her objectives with the boundaries and the traditions of one or another field of activity. The purpose of this study is to compare youth terminal values and to assess their role in a life position shaping during social adaptation to professional, educational, family fields of activity. The methodology of the study is based on the activity theory of personality. The empirical research used the method of standardized self-reports and psychological testings. The results of the comparative research between different age groups of young people showed that value orientations, which determine the objectives, play a key role in constructing life strategies. Values priorities in different age groups of young people revealed the importance of terminal values for planning adaptive behaviour in difference social and communicative environments.

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