Abstract
Popularity of social networking platforms has forced scholars in different disciplines to undertake research in this domain and contribute something to this new field of knowledge. The current study is a drive with regard to the stated research area. This particular paper, takes into account youths’ consumption patterns of social networking media. Results of different studies found that young folk of every society spend lots of time on social media consumption. It was further revealed that majority of the youth uses social media platforms for interaction with known and unknown people. So far as gratification of needs through social media was concerned, researches originated in different parts of the world have produced somehow similar results. Most of the studies found that the young folk use social media to satisfy their information, communication, social interaction and entertainment needs.
Highlights
The young generation around the globe is reckoned as the most active users of the technology of social media
It has been observed that the users consume a lot more time on social networking sites (SNSs) just to have a glance on the contents posted on social media without reciprocating the same
It is found that watching and reading of the contents like those on people’s timelines, news feeds, and pictures shared by other social media users was reported to be the most preferred activities of the users (Pempek, et al, 2009)
Summary
The young generation around the globe is reckoned as the most active users of the technology of social media These users often prepare their own contents and share the same with other users of the technology. The knowledgeable social media users are most likely followed by the relatively new and unskillful users This activity on social networking platforms as observed by Benkler (2006), increases their social connections. He believes that social media users on the one hand, produce and share their own stuff and on the other hand, extract meanings of their choice out of the contents found floating online. Within a short span of time, the internet was turned to a social networking platform from mere repository of information (Abdulahi, et al, 2014)
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