Your Installed Apps Reveal Your Gender and More!

Abstract

In this paper, we highlight a potential privacy threat in the current smartphone platforms, which allows any third party to collect a snapshot of installed applications without the user's consent. This can be exploited by third parties to infer various user attributes similar to what is done through tracking. We show that using only installed apps, user's gender, a demographic attribute that is frequently used in targeted advertising, can be instantly predicted with an accuracy around 70%, by training a classifier using established supervised learning techniques.