Abstract
Health has always been, and always will be, one of the most highly ranked priorities of people. Understanding how health and health behaviours are created, promoted, and maintained in the future under the influence of constant and changing media environments requires a younger generation of scholars in the field of health communication who are willing and able to bring their own ideas and methods to this ever-changing field. The special issue “Young Scholar Action” reflects an effort to embrace these young scholars from the European Journal of Health Communication and ECREA Health Communication.
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