Abstract
The article, based on the materials of empirical research, considers the ecological practices of the young generation of Yekaterinburg. Poly-methodic strategy was used: questionnaire survey of students and working youth (n=200), as well as semi-formalized interviews (n=10) with representatives of the youth community for in-depth understanding of the motivation of eco-activism and barriers to involvement in environmental activities. The study materials indicate the development of household environmental consciousness: the repertoire of environmental practices (recycling of produced waste, resource conservation and use of alternative resources, conscious consumer behavior, online support of environmental organizations) is carried out at the individual level. Young people are anxious about the ecological situation: in the structure of the motives of eco-activity there is a sense of responsibility and the need to live in cleanliness and comfort. The article argues for the agency of young people as a conductor of environmentally responsible behavior for the parent generation.
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