Young consumer preferences of the housing environment in Makassar City

Abstract

The increasing number of residents (youth) who have migrated in urban areas triggers various problems, one of which is the problem of providing housing. This study aims to look at the preferences of young consumers towards the residential environment residing in the city of Makassar. The research approach used is a quantitative approach with the analytical method used is factor analysis to reduce several indicators in several variables such as the physical condition of housing, accessibility, facilities, infrastructure, and social environment around the housing into a set of indicators that represent the preferences of young consumers. This research was conducted in Makassar City with a sample of 350 respondents. Sources of data obtained from library research and interviews using data collection tools, namely questionnaires. The results showed of 23 indicators (indicators of type of house, house design, house price, type of house, location of house, availability of public transportation, proximity to the city center, proximity to workplaces, educational facilities, health facilities, trade facilities, sports facilities, facilities green open space, availability of water, availability of electricity, availability of telecommunications, availability of security, neighboring environments, availability of fences / bars / walls, noise disturbances, interference with air pollution and physical road conditions) related to preferences reduced to eight indicators namely indicators of water availability, availability of electricity , and availability of telecommunications, ease of access to public transportation, proximity to the city center, proximity to workplaces and sports facilities and prices are summarized into three factors/components (infrastructure components, components of sports accessibility and facilities, and price components).