Young consumer awareness of halal food in Indonesia

U. Santoso,K.N. Sinamo,Tasya Chairuna Pane,A. Hilman,S. Addina,N.D.M. Romauli,E. Yusraini,E. Syahputra Harahap,Ardiansyah Ardiansyah,Muhammad Khaliqi,B. Bhandari,E. Julianti

doi:10.1051/e3sconf/202133204004

Abstract

The future of the halal product industry in Indonesia is determined by Indonesian consumers’ demand. Young consumers have a significant role in the development of halal products because 25 percent of consumers in Indonesia are young consumers. Therefore, this research focused on the awareness of young Indonesian consumers to halal products. The purpose of this study was to analyse the factors affecting the awareness of young Indonesian consumers. The data used were cross-section data collected from young consumers of halal products for the 17-25 age group by using 157 respondents. Convenience sampling was used to determine the interview sample. Data were analysed using the Structural Equation Model method. The results show that the young consumer awareness of halal food in Indonesia was high. The factors affecting young consumer awareness were health and religion knowledge.

Highlights

Manufacture of Indonesian food gives high attention to halal food products
This study aimed to look at the factors influencing young consumers' awareness of halal products
The results of the hypothesis test show that religious knowledge and health reason had a positive influence on the awareness of young consumers on halal products

Summary

Introduction

Manufacture of Indonesian food gives high attention to halal food products. Halal product is a product that can provide a guarantee the quality, safety, and hygiene of products to the consumers [1]. The consumption of halal products becomes a picture of faith and devotion level to follow the commands of God. Consumer understanding of halal products is influenced by individuals, social environment, and other factors such as food health assurance and food quality [3]. Halal product request in the countries dominated by muslim is automatically getting higher compared with countries other. Growth in the consumption of halal products in other countries is relatively increasing [4]. Statistics proves that the demand for halal products and services is increasing and fast [5]

Objectives

Methods

Findings

Discussion

Conclusion