Abstract

In the present study, we investigated discrepancies between two components of stereotyping by means of the popular notion that women are better at multitasking behaviors: the cognitive structure in individuals (personal belief) and the perceived consensus regarding certain beliefs (perceived belief of groups). With focus on this notion, we examined whether there was empirical evidence for the stereotype's existence and whether and how it was shared among different age groups. Data were collected from 241 young (n = 129) and older (n = 112) German individuals. The reported perceptions of gender effects at multitasking were substantial and thus demonstrated the existence of its stereotype. Importantly, in young and older adults, this stereotype existed in the perception of attributed characteristics by members of a collective (perceived belief of groups). When contrasting this perceived belief of groups and the personal belief, older adults showed a similar level of conformation of the gender stereotype while young adults were able to differentiate between these perspectives. Thus, young adults showed a discrepancy between the stereotype's components cognitive structure in individuals and perceived consensus regarding certain beliefs.

Highlights

  • Stereotypes are cognitive schemata that allow people to make generalizations about individuals based on their specific characteristics, traits, or attributes (Lippmann, 1922; Leyens et al, 1994)

  • The current study investigates gender stereotyping and multitasking by examining the proportion of gender as a factor that influences multitasking performance reported as a personal belief and as a perceived belief of groups

  • Are discrepancies between the gender stereotype’s components increased in young adults in contrast to older adults? And if so, is this result pattern unique for this stereotype? To answer these questions, in our first inferential analyses, we examined whether there was a significant difference between the factors that influence multitasking in the personal belief and perceived belief of groups among young individuals

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Summary

Introduction

Stereotypes are cognitive schemata that allow people to make generalizations about individuals based on their specific characteristics, traits, or attributes (Lippmann, 1922; Leyens et al, 1994). The research literature defines stereotyping as (1) an abstract cognitive structure combining facts and information about groups of individuals or (2) the perception of characteristics attributed to target groups by (most of) all members of a collective and rather the perception of such an abstract cognitive structure (e.g., Devine, 1989; Nowak et al, 1990; Stangor and Schaller, 2000; Cohen and Garcia, 2005). Stereotypes can have two components: (1) a cognitive structure in individuals (i.e., personal belief) or (2) a perceived consensus regarding certain beliefs (perceived belief of groups). We examine whether these components differ across age groups and whether gender is a factor that influences multitasking and multitasking performance

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