Abstract
We examine the factors behind young alumni donations to a selective liberal arts college. Coming from a wealthier background and having less financial need increases giving, but there is no definitive pattern to the effect of differing financial aid on giving. Alumni who majored in economics or government, studied abroad, were 4-year athletes, were members of the Greek system, or had higher GPA’s, contribute more. Students with closer connections to the institution as alumni (living closer, marrying a fellow alum, or through employment) are larger contributors. International and minority American graduates donate less. Giving is higher in key reunion years. A better academic ranking or higher endowment per student leads to lower giving, while athletic team success has little effect. These findings can assist college administrators in their solicitation of donations from alumni and in determination of which programs to protect or enhance during times of budget cutbacks.
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