Young Adults’ and Industry Experts’ Subjective and Objective Knowledge of Beer and Food Pairings

Abstract

ABSTRACTFood and wine pairings are commonly seen in empirical research. Little research exists on beer and food pairings, yet food analysts are taking note of higher rates of beer and food pairings occurring. This exploratory study examines expert and novice knowledge of beer and food pairings. A survey was used to identify both subjective and objective knowledge along with determining appropriateness of expert and novice choices. Findings indicated males had greater objective knowledge of beer and food pairing compared to females, although both have similar subjective scores, and industry experts more accurately paired beers with foods than novices.