Abstract
This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.
Highlights
Documents or texts can be processed and differentiated from each other in many ways
Scanpath duration The scanpath duration measure is used to see how much time participants spend on processing information and “complexity” (Goldberg and Kotval, 1999, p. 638); a longer scanpath duration indicates participants are spending more time processing information and classifying information is far more ‘intensive’
We provide additional empirical evidence two scanpath metrics testifying to the great significance of textual structure, in particular, genre, during search and identification
Summary
Documents or texts can be processed and differentiated from each other in many ways. Sometimes they are written in different dialects (forms of language), styles (Medieval, Shakespearean, etc.), levels (children’s and adults’Preprint submitted to Elsevier books), topics (mathematics or creationism versus evolution), or different purpose, sometimes referred to as substance, (Ordinance survey, Atlas). In the summons shown in Fig.1., the information has been displayed using particular formatting devices, such as emboldened text, for attention-getting effects in a particular way e.g.Summons. It has been designed for the specific purpose of drawing the attention of an individual to the fact that his/her presence is required for a particular reason in a particular location on a particular date. This work will examine how this attention is achieved This Information Retrieval & Seeking (IR & S) study employs eye-tracking technology to capture and record human ocular interactions with the layout features and formatting devices contained within documents
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